Meeting Customers Where They are w/ Geofencing

Hosts Evan Facinger and Jon Ballard discuss geo-fencing in this episode, discussing its use in targeted advertising for trade shows, competitor customer targeting, and recruitment.

Compete Locally & Target Only The Best Leads

In this episode of the Foremost Media Marketing Chat Podcast, hosts Evan Facinger and Jon Ballard delve into the intricacies of geo-fencing, a location-based marketing tool that allows businesses to target ads to individuals entering or leaving a specific area. They clarify common misconceptions about geo-fencing, differentiating it from broader geo-targeting capabilities offered by platforms like Google Ads and Facebook. The discussion covers practical applications of geo-fencing, such as enhancing visibility at trade shows, targeting competitors' customers, and corporate recruiting. They emphasize the importance of choosing the right platform for geo-fencing, crafting compelling ad creatives, and optimizing mobile sites for conversions. The episode underscores geo-fencing's value as a cost-effective, highly targeted advertising strategy that, when integrated with a comprehensive marketing mix, can significantly boost brand recognition and campaign success.

Timestamps:

• 0:00 Intro
• 1:10 What even is Geo-fencing?
• 3:05 Tradeshow Marketing
• 5:01 Partnering with other platforms and apps
• 6:11 Seeing location based targeting in person
• 6:31 Corporate Recruiting with Geo-fencing
• 9:28 Using geo-fencing to compete locally
• 10:59 Understanding the data collection
• 12:02 Design ads and campaigns for mobile users
• 14:21 Outro

Find more marketing insights and show notes here