Meeting Bands Where They Are with USBands Executive Director Sean King

Sean King is the Executive Director of USBands and has been a member of the USBands team for 27 years. Since 2020, he has overseen the transition of the organization from one parent non-profit to a program offering of BD Performing Arts, a non-profit organization based in Concord, CA.

Sean has been responsible for aligning organizational and operational cultures as well as the team building, strategy and communications for the largest scholastic music organization in the United States consisting of nearly 200 events in 20 states in excess of 700 participating schools and overall attendance of 300,000 individuals annually. He is a former Director of Marketing and Communications, a founder of an advertising agency, and someone who continuously empowers arts across the nation.

As the NFHS is welcoming USBands as an official corporate partner of the NFHS and a founding corporate partner of NFHS Performing Arts, listen as we discuss:

• Why people should care about bands across America
• The mission of USBands
• Ensuring inclusivity and support for diverse groups within the organization
• Messaging given to educators and students alike when adjudication is successful
• Ways in which USBands collaborates with schools, directors, and other organizations to further music education and performance