In this episode, Ben travels across the pond to Alvin, Texas, to meet Tyler Froberg — a fourth-generation farmer and agri-influencer who is reshaping how people connect with agriculture. Tyler shares the story of his family’s farm, Froberg Farms, which started with just 22 acres of strawberries in 1936 and has now grown into the largest “You-Pick” strawberry farm in Texas.

Tyler talks about his path to farming, which wasn’t a straight line. After high school, he joined the U.S. Army and was stationed in Washington state. Upon returning to Texas, he worked in the Pearland Parks and Natural Resources Department before ultimately coming back to the farm. He also completed a degree in agriculture from Texas Tech University — all of which contributed to his approach to farming today.

During the Covid-19 pandemic, Tyler co-created the Farming for Dummies podcast with Noah Young to help bridge the gap between farmers and the public. He also began sharing his own story online, quickly gaining a loyal following across TikTok and Instagram with his educational and often humorous takes on everyday life on the farm.

This conversation covers:

The evolution of Froberg Farms over four generations

Tyler’s journey through the military and back to agriculture

The challenges and opportunities of direct sales and “You-Pick” operations

Using social media to connect with non-farming audiences

Why storytelling is key to the future of agriculture

Froberg Farms – frobergfarm.com

Follow Tyler on Instagram – @tylerfroberg

Farming for Dummies Podcast – [Available on Spotify & Apple Podcasts]

🎧 Subscribe to Meet the Farmers wherever you get your podcasts, and follow us on social media @RuralPodMedia for updates and behind-the-scenes content.

Image credit: Tyler Froberg

Meet the Farmers is produced by RuralPod Media, the only specialist rural podcast production agency.

Please note that this podcast does not constitute advice. Our podcast disclaimer can be found here.

About Ben and RuralPod Media

Ben Eagle is the founder and Head of Podcasts at RuralPod Media, a specialist rural podcast production agency. He is also a freelance rural affairs and agricultural journalist. You can find out more at ruralpodmedia.co.uk or benjamineagle.co.uk

If you have a business interested in getting involved with podcasting check us out at RuralPod Media. We'd love to help you spread your message.

Please subscribe to the show and leave us a review wherever you are listening.

Follow us on social media

Instagram @mtf_podcast

Twitter @mtf_podcast

Watch us on Youtube here

Emma Burnett – Senior Researcher in Agriculture and Sustainability, Fielden Whisky

Øistein Thorsen – CEO, FAI Farms

Julia Kirby Smith – Better Food Traders

Hannah Gibbs – Programme Manager, Sustain

Lucy Williamson – Registered Nutritionist & Advocate for Soil-to-Gut Health

What "regenerative" means beyond the farm

The role of consumer-facing brands in regenerative storytelling

The responsibilities and opportunities for retailers—big and small

Linking human health with soil health and biodiversity

Whether regeneration will become the norm or a niche

Fielden Whisky

FAI Farms

Better Food Traders

Sustain

Lucy Williamson Nutrition

If you enjoyed this episode, please subscribe, share, and leave a review wherever you get your podcasts—it really helps us grow the show.

🎧 Next episode: Ben speaks with Texas farmer Tyler Froberg.

Image credit: Ben Eagle

Meet the Farmers is produced by RuralPod Media, the only specialist rural podcast production agency.

Please note that this podcast does not constitute advice. Our podcast disclaimer can be found here.

About Ben and RuralPod Media

Ben Eagle is the founder and Head of Podcasts at RuralPod Media, a specialist rural podcast production agency. He is also a freelance rural affairs and agricultural journalist. You can find out more at ruralpodmedia.co.uk or benjamineagle.co.uk

If you have a business interested in getting involved with podcasting check us out at RuralPod Media. We'd love to help you spread your message.

Please subscribe to the show and leave us a review wherever you are listening.

Follow us on social media

Instagram @mtf_podcast

Twitter @mtf_podcast

Watch us on Youtube here

In this milestone 300th episode of Meet the Farmers, host Ben Eagle sits down with Tim Parton, farm manager of a 300-hectare arable enterprise in Staffordshire and a leading voice in regenerative agriculture. Tim shares his journey from conventional farming to pioneering biological, no-till methods that have dramatically cut synthetic inputs while boosting yields and soil health.

We discuss his innovative drill modifications, the importance of cover crops and microbial brews, and the challenges and rewards of shifting to a regenerative system. Tim also opens up about the life-changing accident he suffered in 2024, his remarkable resilience, and how he continues to inspire and consult within the farming community.

🎧 Subscribe to Meet the Farmers wherever you get your podcasts, and follow us on social media @RuralPodMedia for updates and behind-the-scenes content.

Image credit: Tim Parton

Meet the Farmers is produced by RuralPod Media, the only specialist rural podcast production agency.

Please note that this podcast does not constitute advice. Our podcast disclaimer can be found here.

About Ben and RuralPod Media

Ben Eagle is the founder and Head of Podcasts at RuralPod Media, a specialist rural podcast production agency. He is also a freelance rural affairs and agricultural journalist. You can find out more at ruralpodmedia.co.uk or benjamineagle.co.uk

If you have a business interested in getting involved with podcasting check us out at RuralPod Media. We'd love to help you spread your message.

Please subscribe to the show and leave us a review wherever you are listening.

Follow us on social media

Instagram @mtf_podcast

Twitter @mtf_podcast

Watch us on Youtube here