Meet The Man That Invented Huel - James Collier

James Collier, registered nutritionist, former NHS dietitian, and co-founder of Huel, joins us to share how he built one of the world’s fastest-growing food brands. Since 2015, Huel has sold over 400 million meals in 80+ countries, starting with a simple powdered product and expanding into bars, ready-to-drink meals, and hot food. In this episode, we dive into the business journey, the future of sustainable eating, and James’s new book Well Fed (coming January 2025). 🔍 In This Episode: Founding Huel: Turning an idea into a global brand Nutrition & sustainability: Plant-based diets, fiber & mindful eating Balancing business with health, weightlifting & mindset Well Fed preview: Eat better, live better, help the planet 📚 About James Collier Co-founder of Huel, registered nutritionist, and author of Well Fed. James brings a unique blend of clinical nutrition, entrepreneurship, and forward-thinking food sustainability. 🌍 Explore Huel: https://huel.com 📖 Well Fed (out Jan 2025): Search “Well Fed by James Collier” at your favorite bookstore. 🎧 About the Podcast We Have A Meeting is hosted by Jack Frimston and Zac Thompson, who interview entrepreneurs and experts to uncover powerful lessons in sales, mindset, and marketing. 👉 Like, subscribe, and hit the bell for more inspiring episodes! 🗣 Join the Conversation: What did you think of James’s approach to nutrition and business? Drop your thoughts in the comments below 👇 🔖 Tags (for SEO): James Collier Huel, Huel founder interview, Huel nutrition, Well Fed book, plant-based nutrition, sustainable diet, nutrition entrepreneur, startup podcast, nutrition tips, food sustainability, We Have A Meeting podcast