Meet Deric Rosenbaum

Meet Deric Rosenbaum, President of Groucho’s Deli. Founded in 1941, Groucho’s is a beloved restaurant brand with more than 30 locations across the Southeast—and a legacy that spans 85 years. Hear how Deric blends technology and hospitality to drive consistency, empower franchisees, and create a culture where standardization means empowerment. Learn how data-driven systems, service recovery, and a “we adapt, not change” mindset are helping Groucho’s Deli thrive for generations to come.