In this episode of MedSpa Mayhem, Dr. Kate Dee discusses the advantages of direct primary care with guest Dr. Steffie Deeds, an internal medicine physician and founder of her own direct care practice. The conversation covers the broken traditional insurance-based healthcare system, the benefits of direct primary care for both physicians and patients, and the practical implementation of this model. Dr. Deeds explains the difference between having insurance and receiving actual care. The episode also delves into women's health issues, particularly around hormones and menopause, debunking myths and emphasizing the importance of proper treatment. The show highlights how physicians like Dr. Deeds are transforming patient care by focusing on long-term relationships and personalized medicine.

Reach out to Dr. Dee

Email Dr. Kate Dee at info@drkatedee.com

Check out the Medspa Mayhem website for

• More about Dr. Dee

• Upcoming appearances

• Links to buy the book on Bookshop, B&N, Amazon

• Press and Podcast info

Glow Medispa in Seattle, WA

Purchase Medspa Mayhem on Amazon

Find out about the Medspa Board

Reach out to Dr. Stefie Deeds

Website: www.deedshealth.com

Menopause Checklist: drdeeds.kit.com/menopause-checklist

Instagram: www.instagram.com/stefiedeedsmd

Takeaways

• Direct Primary Care is an alternative model to traditional medicine that allows more time for patient visits and a more comprehensive approach to care

• Hormones and menopause are increasingly recognized in women's health.

• Many doctors lack training in menopause management.

• The Women's Health Initiative study has been misinterpreted for years.

• Hormone therapy can protect heart and bone health.

• Bioidentical hormones are not inherently better than FDA-approved options.

• Early conversations about menopause can lead to better health outcomes.

• Community engagement is vital for women's health education.

Chapters

00:00 Introduction to MedSpa Mayhem

01:11 Meet Dr. Stefie Deeds

02:26 Understanding Direct Care

03:28 Challenges in Traditional Healthcare

06:17 The Benefits of Direct Care

17:56 Hormones and Menopause

22:52 The Shift Towards Treatment

23:07 Challenges in Accessing Care

23:28 Risks of Non-Guideline Based Care

24:55 Compounded Hormones vs. FDA Approved

27:42 Supplements and Their Efficacy

28:37 Personal Experiences with Hormone Therapy

30:07 Testosterone and Libido

31:38 Discussing Menopause with Your Doctor

37:45 Community Engagement and Education

39:32 Conclusion and Contact Information

In this episode of MedSpa Mayhem, host Dr. Kate Dee interviews Amanda Lemmage, owner of Skingevity Med Spa. They discuss their preferences for different FDA-approved neurotoxins like Dysport and Botox, detailing the pros and cons of each. They then delve into their favorite laser and RF microneedling treatments, highlighting the superior technologies from Korea and the importance of avoiding high-risk treatments like CO2 lasers. Lastly, they touch upon the confusing and inconsistent legal landscape governing med spas, emphasizing the necessity of medical directors and ethical practices. Dr. Dee also introduces a new initiative, the Medspa Board, aimed at certifying reputable med spas to protect consumers.

Reach out to Dr. Dee

Email Dr. Kate Dee at info@drkatedee.com

Check out the Medspa Mayhem website for

• More about Dr. Dee

• Upcoming appearances

• Links to buy the book on Bookshop, B&N, Amazon

• Press and Podcast info

Glow Medispa in Seattle, WA

Purchase Medspa Mayhem on Amazon

Find out about the Medspa Board

Meet Amanda Lemmage

Amanda on Instagram and LinkedIn

Skingevity Med Spa in Spring Park, IL

Check out Amanda’s podcast: the All-In Wellness Show

Takeaways

• Neurotoxins like Botox and Dysport have different properties and are not the same

• Patient education is crucial in aesthetic treatments.

• Ablative lasers carry higher risks and are generally avoided.

• RF microneedling is a safe and effective treatment option.

• Honesty and transparency with patients build trust.

• The med spa industry is evolving with new technologies and regulations. People want to be educated and not pressured into treatments.

• Regulations vary significantly by state in the aesthetics industry.

• Medical directors must be actively involved in practices.

• There is a movement towards stronger medical directorship in med spas.

• Patients should be aware of the qualifications of their providers.

• The Medspa Board aims to certify compliant med spas.

• Consumers need to know what questions to ask when choosing a med spa.

Chapters

00:00 Introduction to MedSpa Mayhem

01:06 Meet Amanda Lemon: Licensed Esthetician and Business Coach

01:52 Diving into Neurotoxins: Botox, Dysport, and More

04:21 The Pros and Cons of Different Neurotoxins

11:31 Challenges with Sales Reps and Marketing Tactics

15:08 Laser Treatments: RF Microneedling and More

25:43 The Importance of Risk Management in Spas

25:57 Educating Patients on Safety

26:21 Honesty and Integrity in Patient Care

27:12 Avoiding High-Pressure Sales Tactics

27:59 Age Considerations for Treatments

28:39 Maintaining Skin Health Over Time

30:20 Industry Regulations and Legal Changes

31:31 The Role of Medical Directors

33:27 Ethical Concerns in Medical Spas

43:06 The Med Spa Board Certification

48:46 Advice for New Patients and Practitioners

50:39 Conclusion and Contact Information

In this episode, Dr. Kate Dee interviews Brett Chikowski (COO) and Connor O'Rourke (CEO), co-founders of the med spa marketing firm Middle Way Marketing. They discuss their backgrounds, how they met, and the inception of their company. The conversation delves into effective marketing tactics for med spas, including foundational digital strategies, the importance of high-quality content, and the significance of a well-trained staff. They also compare the effectiveness of Google ads versus social media ads, highlight common pitfalls in the industry, such as leased websites, and share their approach to reputation management and reviews. Both industry veterans offer valuable advice for med spa owners looking to improve their marketing strategies and for consumers seeking legit practices.

Reach out to Dr. Dee

Email Dr. Kate Dee at info@drkatedee.com

Check out the Medspa Mayhem website for

• More about Dr. Dee

• Upcoming appearances

• Links to buy the book on Bookshop, B&N, Amazon

• Press and Podcast info

Glow Medispa in Seattle, WA

Purchase Medspa Mayhem on Amazon

Reach Out to Middle Way Marketing

Conner O’Rourke - CEO

Brett Chikowski - COO

Middle Way Marketing is a digital marketing agency focused on marketing for doctors and med spas. They are based out of Austin, TX and specialize in websites, SEO, Google PPC, social media content campaigns, videography, and photography. For inquiries please email info@middlewaymarketing.com or visit www.middlewaymarketing.com.

Takeaways

• Foundational marketing is crucial for long-term success.

• High-quality personalized content is essential for attracting clients.

• Reputation management and reviews are vital for attracting new patients.

• Avoid marketing agencies that lease websites to clients.

• Word of mouth remains the most effective marketing strategy.

• SEO is essential for being discoverable online.

• Educating clients about marketing is vital for transparency.

• Understanding the marketing process helps set realistic expectations.

• Legitimate med spas prioritize patient education over sales.

Chapters

00:00 Introduction to MedSpa Mayhem

01:11 Meet the Middle Way Marketing Founders

01:59 Marketing Tactics for Med Spas

02:39 The Origin Story of Middle Way Marketing

06:15 Foundational Marketing Strategies

09:18 Challenges with Lead Generation

09:57 The Importance of Conversion

16:33 The Role of Price Transparency

20:24 Crazy Marketing Tactics

24:53 The Importance of Personalized Content

26:31 Effective Review Strategies

27:23 SEO and Keywords in Reviews

28:52 Prompting Patients for Reviews

30:00 The Role of Front Desk in Reputation Management

31:03 Personalized Review Requests

33:40 Importance of Word of Mouth and SEO

35:03 Challenges with Digital Communication

37:19 The Future of AI in Customer Interaction

41:12 Advice for Med Spa Owners and Consumers

50:06 Concluding Thoughts and Final Tips