#MediaSnack Podcast Por ID Comms arte de portada

#MediaSnack

#MediaSnack

De: ID Comms
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Welcome to MediaSnack, the show that helps the world's leading marketers #GetGoodAtMedia We make shows for marketing leaders who want to win! If you’re looking to sharpen your performance, stay ahead of the competition, and deliver real results, you’re in the right place. Media is constantly evolving, and success belongs to those who can adapt. Every episode, hosts Tom Denford and David Indo deliver actionable insights and proven strategies to help you outpace the competition, navigate industry changes, and drive measurable results in media and advertising. We also welcome industry winners to share their secrets to success, giving you an edge in your own journey. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms the award-winning global media advisory and analytics firm, helping ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com© 2026 #MediaSnack Economía Marketing Marketing y Ventas
Episodios
  • Principal Media, Hidden Fees & A Fight for Transparency

    Principal Media, Hidden Fees & A Fight for Transparency
    Mar 27 2026
    In this episode of Media Snack, I delve into the ongoing tensions between media agencies and demand-side platforms (DSPs), focusing on the latest developments regarding The Trade Desk. With major holding companies like Publicis and Omnicom conducting audits and expressing concerns about transparency, I discuss the implications for advertisers and the critical need for clarity in media buying practices. Additionally, I explore insights from a new ANA report on principle-based media, revealing that many advertisers are still unaware of its presence in their contracts. Join me as I provide actionable advice for navigating these complex issues and ensuring your media investments are optimized for transparency and accountability.
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    35 m
  • Publicis vs The Trade Desk & The Battle for Transparency

    Publicis vs The Trade Desk & The Battle for Transparency
    Mar 20 2026
    In this episode of #MediaSnack, Tom Denford and David Indo dive into the high-stakes clash between Publicis and The Trade Desk, two giants in the media industry. They unravel the complex issues surrounding transparency, fees, and governance that have caused a significant rift. As they explore the implications for advertisers, they emphasize the urgency for marketers to take action and improve their digital governance. The episode concludes with actionable advice for CMOs to navigate this evolving landscape effectively. **What You'll Learn:** - The key issues at the heart of the Publicis and The Trade Desk conflict - Why digital transparency is critical for advertisers - Practical steps CMOs can take to mitigate risks and improve governance - Insights into optimizing media partnerships and contracts Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com With Publicis urging clients to reconsider their relationship with The Trade Desk, we explore the three major allegations of fee mismanagement and the potential risks marketers face. I'll share insights on how to navigate this evolving situation, emphasizing the importance of transparency and governance in media investments. Tune in for practical advice on assessing your current contracts and optimizing your media strategies for competitive advantage amidst these industry shifts. Don't miss this essential discussion that could redefine how you manage your media budgets.
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    31 m
  • Agency Winners & How Global Unrest Impacts Marketing

    Agency Winners & How Global Unrest Impacts Marketing
    Mar 13 2026
    In this episode of #MediaSnack, Tom Denford and David Indo delve into the latest trends and news impacting the global media and marketing industry. They spotlight the impressive growth of the Stagwell Group and its position as a challenger in the market landscape. The discussion also covers the potential impacts of geopolitical tensions on marketing strategies, particularly in media allocations and agency pitches. Finally, they touch on recent leadership changes and their implications for the media industry. **What You'll Learn:** - The strategic positioning and growth of the Stagwell Group. - How current geopolitical tensions could affect media planning and buying. - Insights into recent agency leadership changes and their potential impact. - Practical advice for CMOs on adapting media strategies in uncertain times. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com
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    30 m
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