#MediaSnack MEETS: Mark Ritson - Founder of MiniMBA

In this episode of #MediaSnack MEETS, Tom Denford and Mark Ritson discuss:

• The state of media and advertising today—and why marketers are getting it wrong
• The power of consistency and why sticking with what works beats chasing the new
• Why too much change is killing marketing effectiveness

#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.

Mark Ritson Mini MBA: https://mba.marketingweek.com/?cmpid=...

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