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This episode of the MEDIACAST Podcast from Mediabrief.com features Dr Ashish Kaul, Co-Founder and Chief Business Officer of Folklore Entertainment India. Ashish is a strategic thinker, brand engineer and a respected author and communications professional, and is in conversation with Pavan R Chawla, Founder-Editor of Mediabrief.com.

Ashish explores the urgent need for brands to rise above the sameness in the marketplace. He argues that brands cannot be treated like instant noodles and warns that in today’s hyper-competitive environment, mediocrity is being normalized. Too many companies are rushing to market, hoping to get lucky instead of investing the time and imagination needed to create originality.

He discusses the use of tools like Canva and AI generators, which were meant to democratize creativity but are often used as shortcuts. This, he warns, accelerates monotony and strips brands of originality unless leaders bring real thought and intent.

Ashish also examines mimicry in branding. From fintech apps that look alike to quick-service restaurants using near-identical colors, he explains why imitation may help brands gain quick recognition but can hollow out credibility. He asks whether mimicry in fast food chains, such as copying the look of global chicken QSR giants, reflects smart positioning or lazy branding.

On Performance marketing, Ashish reflects on CEOs who lean heavily on it and questions whether some are mistaking tactical wins for the deeper outcomes that strategic brand leadership delivers. He urges companies to see performance marketing not as a replacement but part of a broader vision.

Most importantly, Ashish highlights the originality available to Indian businesses if they embrace cultural strengths. He notes that many brands shy away from Indian design traditions and typography due to an inferiority complex, choosing instead to imitate global palettes. By rediscovering Indianness and anchoring identities in storytelling traditions, he believes brands can achieve authenticity and differentiation.

This MEDIACAST episode offers insights for business leaders, marketers, and brand custodians who want to empower their companies in today’s crowded market. Ashish challenges shortcuts and quick fixes, urging a return to originality, cultural authenticity, and patience in buildi

We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

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Delighted to share that this MediaCast episode features an insightful conversation with Dr. Nishanth Dongari, Founder and Managing Director of PURE EV, pioneering sustainable electric mobility with innovations in battery technology and electric vehicles in India. He is in conversation with Pavan R Chawla, Founder-Editor of Mediabrief.com.

Dr Dongari shares his journey in the EV sector and commitment to sustainability-driven innovation and explores how PURE EV is reshaping the Indian EV landscape by focusing on reliability, mileage, and consumer trust.

An IIT Bombay alumnus, Dr Dongari reflects on his early career in defence projects and how those experiences shaped his belief in purposeful engineering. This vision led to founding PURE EV in 2018, with a mission to make electric mobility viable for India's transportation needs.

This episode covers:

The genesis of PURE EV - Dr. Dongari discusses how he and co-founder Rohit built a brand rooted in sustainability and technological advancement.

Post-Pandemic growth - How the company navigated uncertainties and scaled operations amid increasing interest in electric mobility.

Branding and consumer trust - The company's approach emphasizing durability, real-world mileage, and after-sales support.

Operational capacity - An inside look at the manufacturing facility in Telangana, current models, and expansion plans.

Challenges in India's EV sector - Issues like after-sales service, financing options, and the support framework needed.

Sustainability vision - Dr. Dongari's personal motivation for clean mobility solutions and their environmental impact.

So here’s an in-depth in-depth look at India’s evolving EV market, highlighting PURE EV’s role in bridging the gap between electric mobility, renewable energy, and sustainability, and all that it is doing to help spread the good word and experience in 2-wheeler electric vehicle driving and ownership. That has been possible due to Dr. Dongari’s commitment to transparency, trust, and customer engagement. With that powertrain embedded in PURE EV's DNA, Dr Dongari and his team are reinforcing PURE EV’s reputation as a game-changer in India’s electric two-wheeler industry. Tune in to benefit from the passion, insights and commitment of

We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms.

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In this episode of Mediacast, K Sudarshan, Chairman and Managing Director of EMA Partners India Ltd, discusses a significant milestone: the first-ever IPO by an executive search firm in India. The IPO opens for public subscription today, January 17, 2025, marking a notable moment in the executive search sector’s evolution in India. Sudarshan is in conversation with MediaBrief.com Founder-Editor Pavan R Chawla.

Sudarshan shares details about the IPO’s structure, the capital it aims to raise, and plans to reinvest proceeds to strengthen EMA Partners’ leadership team and technology infrastructure. The firm’s strategic focus includes leveraging AI-driven solutions to enhance recruitment processes and operational effectiveness.

Sudarshan also offers insights into leadership hiring trends, demand for C-suite executives, and EMA’s distinctive approach to fostering long-term relationships. Reflecting on the firm’s position in the competitive executive search landscape, he underscores their commitment to collaboration and innovation.

This episode provides a factual overview of EMA Partners India Ltd’s business goals, the Indian capital market’s dynamics, and Sudarshan’s entrepreneurial journey.

Disclaimer: This episode is for informational purposes only and is not financial or investment advice. Please consult a qualified financial expert before making investment decisions.

We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

1. First, follow us on Facebook, Twitter, Linkedin, Instagram. Listen to, comment on, like, share, repost 3 episodes from each series so we know you've heard them and know the content profile for spokesperson-pitch-fit.
2. Next, write to us at pavan [at] mediabrief dot com and alliances [at] mediabrief dot com, and share links (from 1 above) to your profiles that are following us, plus links of your shares and reports of the particular episodes from your social media platforms.

Thanks for your time. We'll be happy to hear from you.