———— IN THIS EPISODE ————
Diana Florescu (https://www.linkedin.com/in/dianaflorescu/) is the founder and CEO of Media For Growth (MFG), a global platform dedicated to media capital investments.

In this episode, we dive into the current landscape of the media industry—exploring the challenges, trends, and where the spending is heading.

Diana breaks down the venture model known as media capital investments, sharing real-world examples and highlighting the benefits for both media companies and consumer brands.

————AUDIO PODCAST————
SPOTIFY https://podcasters.spotify.com/pod/show/media-moolah
DEEZER https://www.deezer.com/en/show/1001079132
APPLE PODCASTS https://podcasts.apple.com/us/podcast/media-moolah/id1755115875

YOUTUBE https://www.youtube.com/@MediaMoolah

————TIMESTAMPS————

• (00:00:00) - Intro (guest and topic)

• (00:04:20) - The state of the media industry

• (00:10:02) - Media capital investments : USA vs Europe

• (00:12:30) - Examples of funds

• (00:16:05) - Examples of successful deals

• (00:18:25) - Working with consumer brands

• (00:20:30) - Working with media partners

• (00:23:15) - Influence and media capital investments

• (00:26:15) - Benefits for media companies

• (00:30:22) - Unsold inventory

• (00:32:39) - Media For Growth

• (00:38:17) - Tracking performance of TV advertising

• (00:43:19) - Media For Growth in France

• (00:46:03) - Predictions from Diana

————LINKS MENTIONNED————

• Media For Growth https://www.mediaforgrowth.co/

• Aggregate Media https://aggregatemedia.com/?lang=en

• German Media Pool https://www.germanmediapool.com/

• Channel 4 Ventures https://www.channel4ventures.com/

• LA Golf https://lagolfglobal.co.uk/

• State of Media Capital 2025 : https://www.youtube.com/watch?v=WhBCYFJcZgM

• Télécharger le rapport State of Media Capital 2025 : https://www.deals.mediaforgrowth.co/articles/state-of-media-capital-2025-a-decade-of-growth-and-the-road-to-2030

————MEDIA MOOLAH ?————
Media Moolah dives into the future of media, with a focus on monetization and growth.