Media Trends You Can’t Ignore in 2025

The media landscape is changing fast, but not all trends are created equal. In this episode of The Fourth Draft, Erin Trafford breaks down the three key media trends you can’t afford to ignore in 2025. From the rise of AI-driven personalization to the shift from awareness to advocacy, and the evolving role of earned media, Erin highlights where the opportunities lie—and how to use them to simplify your media strategy while building trust. Whether you’re a nonprofit leader, entrepreneur, or communications professional, this episode is your guide to navigating 2025 with clarity, confidence, and impact.

Key Takeaways:

• AI isn’t just for tech companies: How to use it to personalize your messaging and connect more deeply with your audience.
• The advocacy revolution: Why turning your audience into advocates is more powerful than simple awareness.
• Earned media’s evolving role: It’s no longer the endgame—it’s the gateway to your owned narrative.

Key Quotes:

1. [00:11:00]: “AI can help you scale, but it can’t build trust. That’s still on you.”
2. [00:19:00]: “Awareness is passive. Advocacy is powerful. It’s time to make the shift.”
3. [00:25:00]: “Earned media is no longer the destination—it’s the gateway to your owned narrative.”

Episode Highlights:

• [00:03:00] Why optimism is the lens for this season of The Fourth Draft.
• [00:07:00] The rise of AI-driven personalization and where to start using it in your media strategy.
• [00:16:00] Moving beyond awareness: How to invite your audience to become advocates.
• [00:22:00] The changing role of earned media and how to integrate it into a holistic strategy.
• [00:26:00] How owned media like podcasts can drive trust and complement your earned media efforts.

Call-to-Action:

• Ready to future-proof your media strategy? Book a call with Erin using the link in the show notes or connect with her on LinkedIn.
• Don’t miss upcoming episodes! Subscribe to The Fourth Draft on your favorite podcast platform.

Resources Mentioned:

• Story Studio Network: storystudionetwork.com
• For consulting inquiries, contact Erin directly.

Connect with Erin:

• LinkedIn: linkedin.com/in/erintrafford