Media Maverick Moves: Louise Roberts on Monetizing Opinion and Mastering PR

Today we’re diving in with Louise Roberts—renowned editor, columnist, TV commentator, and commercial revenue strategist—on how to turn big ideas into bankable results at the intersection of media, business, and innovation.

What you’ll learn

• The #1 skill behind staying relevant in fast-moving media: audience-first storytelling

• How to prep for high-stakes interviews (without sounding scripted)

• Turning controversial topics into respectful, fact-led debates that build your brand

• Monetizing opinion content and overlooked revenue streams (hello, education sector)

• Building CEO media muscle: authentic voice, strategic messaging, and on-camera presence

• “Be local, think global”: scaling your perspective without losing relevance

Connect with Louise Roberts

• X (Twitter): @‌whatlouthinks

  Facebook: https://www.facebook.com/louise.robertsjournalist

  LinkedIN: https://www.linkedin.com/in/louise-robertsmedia/

  Instagram: @‌whatlousees

• Join the conversation:What’s ONE media move you’ll make this month—pitch a story, publish an opinion piece, or book a podcast?