Not every brand deal or creative opportunity is worth saying yes to. In this episode, Mimi and Dr. Portela share how HCPs can evaluate brand deals, spot red flags in contracts, and protect their credibility on social media. From exclusivity clauses and creative control and declining deals professionally, this episode covers when saying no is the smartest move for long-term trust and growth as a med creator.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

CapCut: https://capcutaffiliateprogram.pxf.io/09bxrL
Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link

In this special year-end episode, we’re revisiting the most valuable clips from our conversations with top healthcare creators and industry leaders in 2025. From short-form and long-form content to analytics, brand deals, and community building, this episode brings together the advice healthcare professionals needed most, straight from the med creators and brands shaping the space.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link

Want to land partnerships with brands like Bioderma and Institut Esthederm? In this episode, NAOS North America CEO Jeremy Bayen shares exactly how the brand chooses creators, why authenticity matters more than metrics, and how science drives every partnership. A must-listen for HCPs who want to stand out and get on a brand’s radar!

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link

For med creators trying to build trust and be themselves on social, Dr. Wallace Nozile's journey is the masterclass you didn’t know you needed. In this episode, Mimi and Dr. Portela sit down with Dr. Wallace shares how he went from avoiding social media to building a thriving platform, rooted in storytelling, creativity, and authenticity. He breaks down his content strategy for simplifying complex topics, crafting unforgettable hooks, and creating content patients actually care about.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link

From the OR to your “For You” page, Dr. Neera Nathan, double board-certified Harvard-trained dermatologist and MOHS surgeon, proves that education never stops in the classroom, it just goes online. In this episode, Mimi and Dr. Portela sit down with Dr. Nathan, as she shares how her desire to teach led her from academic dermatology to a thriving social media platform with over 1.5 million Instagram followers and 700K on TikTok. She opens up about her early experiments with TikTok trends, how one viral dark-circle video changed everything, and why quick cuts, captions, and relatable storytelling are her editing superpowers.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Neera Nathan: Instagram: @dermatologysurgeon | TikTok: @dermatologysurgeon

Tools and Creator Must-Haves:

Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link

What makes a creator unforgettable? In this episode, Mimi Banks and Dr. Dustin Portela sit down with Australian brand strategist Erica Mallett, a former national radio host turned advisor for billion-dollar brands, to uncover what it really takes to stand out on social media. Find out how to define your tone of voice, turn your expertise into emotion-driven storytelling, make education entertaining and more!

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Erica Mallett: Instagram: @erica_mallett | TikTok: @erica_mallett

Tools and Creator Must-Haves:

Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link

“Know your why, and everything else will follow.” For Vancouver-based dermatologist, Dr. Katie Beleznay, that’s the secret to transforming education into scroll-stopping content. In this episode, she shares her secrets to creating content, working with brands, and building trust through authenticity.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Dr. Katie Beleznay: Instagram: @drkatiebeleznay | TikTok: @drkatiebeleznay

Tools and Creator Must-Haves:

Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link

Dr. Kunal Malik proves you don’t need fancy equipment or a content team to make an impact. Showing up as yourself is the ultimate growth strategy! In this episode, the New York–based dermatologist shares how he built a trusted, relatable online presence by keeping education and authenticity at the core of his content, plus his top tips for balancing clinic life with content creation.

Follow us on Instagram: @medcreator101

Subscribe to our YouTube channel: www.youtube.com/@MedCreator101

Mimi Banks: @mimibanks | @mbsocial.agency

Dr. Portela: Instagram: @drdustinportela | TikTok: @drdustinportela

Tools and Creator Must-Haves:

Gimbal: https://amzn.to/3QEu6ZO
Anker External battery charger: https://amzn.to/3DdtBTi
Car mount: https://amzn.to/4bkEu2k
Car mount (portable): https://amzn.to/3EVgNl8
DJI Osmo Camera: https://amzn.to/43eptwP
DJI Osmo Mic: https://amzn.to/44WJFnC
Ring light (portable): https://amzn.to/43joyvm
Ring light: https://amzn.to/4ikDBcd
Nikon DLSR Camera: https://amzn.to/3FbK0rR

This post contains affiliate links. If you click and make a purchase, I may earn a small commission at no extra cost to you:
Capcut Link