Measuring What Matters: How Research Can Transform Aging Services

In our final replay of 2025's most popular conversations, Lisa McCracken, head of research and analytics at the National Investment Center for Seniors Housing & Care (NIC), sits down with AgingIN CEO Susan Ryan to discuss her organization's work to demystify the financial side of eldercare with data.

In what was a clear-eyed forecast of the year, McCracken examines how high-quality, third-party information can inform the next generation of services and supports for older adults.

You can't fix what you can't measure, but far too often, leaders from around the eldercare improvement world are forced to do just that when considering changes to the way we fund, regulate, and develop new care settings.


Learn more about NIC and its research: https://www.nic.org/

Learn more about the NIC Academy certification program: https://www.nic.org/professional-education/

And search for "NIC Chats," Lisa's podcast, on the podcast platform of your choice.