Meaningful Work, Remarkable Life

De: Brook McCarthy | Hustle & Heart
  • Resumen

  • We explore the intersection of work, identity, meaning-making, and values-based business so that we can craft a remarkable life. Join veteran business owner Brook McCarthy, as she lifts the lid on her own, and other people's businesses, to ask all the impertinent questions that you're too polite to ask. We look at working for love AND money, explore the paradoxes of ambition and mindfulness, look at the work behind the work, and redefine building a business in the 21st century in a way that truly works.
    Brook McCarthy | Hustle & Heart
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Episodios
  • Generosity, AI and Self-Censorship
    Mar 23 2025

    Your desire to be liked, while very human, is the very same thing that's diluting your difference, killing your visibility, and keeping you from the opportunities you know you're capable of.

    In this episode, we dive into a potent cocktail of visibility blocks—generosity, AI, and self-censorship—and how they're quietly sabotaging your marketing, messaging, and leadership.

    You'll discover:

    • Why getting a new brand that properly represents you won't stop you from hiding in plain sight, even when you love it
    • What you should never outsource in this age of AI – and why you need to hold onto this if you want to be the big deal that you know you are.
    • You think people are hiring your services – what your clients are actually buying when they hire you.
    • The one powerful shift that will unlock your ability to speak with boldness, clarity, and unshakable self-trust.


    If you’re ready to be seen, truly heard, and finally own your place as a leader in your field, without the constant overthinking, then join me inside my Ignite Visibility Accelerator: https://www.hustleandheart.com.au/ignite/

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    28 m
  • Selfish Marketing
    Mar 10 2025

    If you’ve ever hesitated before hitting 'publish' or rewritten a caption a bajillion times, you’re not alone.

    Especially if you're feeling immense self-consciousness, and you're excellent at overthinking your content, you're going to LOVE this episode.

    Because we're exploring how the very thing you’re avoiding is the key that will unlock your lead generation, help you attract the perfect-fit people, turbocharge your profits, and make a (far) bigger impact.

    In this episode, we unpack why stepping into the spotlight is a non-negotiable in the AI digital age of marketing.

    In this episode, you'll learn

    • Why self-censorship is keeping you invisible — and how to break free while feeling excited about what you're sharing.
    • The most important lessons I discovered in 'the Year I Lost My Business Mojo'.
    • Why the next evolution of marketing demands you at the center and the secret to doing this in a way that avoids you hating marketing.
    • Two distinct marketing approaches — one client-focused, one personality-led — and how to choose what works best for you.


    If you’re ready to stop second-guessing and start showing up with confidence, join me for Reputation Revolution, a 2-day live course designed to help you step up and stand out: hustleandheart.thrivecart.com/reputation-revolution

    Read the full article about 'The Year I Lost My Business Mojo': https://www.hustleandheart.com.au/business-mojo/

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    21 m
  • Making Peace with Your Competitors
    Mar 3 2025

    Comparing ourselves to our competitors often provokes complex or difficult emotions. You know you "shouldn't" compare, but let's face it, that's almost impossible sometimes.


    In this episode, we're taking a fresh approach to those difficult feelings to transform these into new coaching tools to inspire our growth, our innovation, and our peace.


    You'll learn:

    • How to eject your competitors from squatting in your most valuable real estate – your brain.
    • Why being different is better than being better.
    • The surprising strategy for innovation in your service delivery, marketing, and branding.
    • The difference between unhealthy and healthy competition.
    • Practical tips for setting achievable, measurable goals that keep you motivated.
    • Why we need to stop judging our emotions.
    • How to turn competitiveness into a powerful, positive force.


    Want to stand out in this digital landscape? Join me at Reputation Revolution, a 2-day live course to equip you with the strategies to do so: https://hustleandheart.thrivecart.com/reputation-revolution/

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    20 m
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