Lisa Gagnon knows entertainment. More specifically, she understands sports entertainment. After earning her BBA degree from Texas McCombs in 1997, she went on to earn a MBA in marketing from the University of North Carolina Chapel Hill before heading up the Houston Super Bowl Host Committee as vice president of marketing. Today, she is the chief marketing officer for the Houston Livestock Show and Rodeo, which broke its all-time attendance record in 2025 with 2.7 million attendees.

Lisa sat down with McCombs Made to reflect on her journey from student to play-maker, life as a sports entertainment marketer and what she plans to do next.

John C. Goff graduated with his BBA from McCombs in 1977 and proves that a curious mind paired with keen instincts can change the world. Currently, John owns and operates the investment firm Goff Capital, which he founded in 2009, and is the vice chairman and CEO of Crescent Real Estate. But rewind to his young life growing up in Lake Jackson, Texas, and you'll find a kid happily running the roads on his bicycle, collecting scraps to craft his latest project, including a two-man submarine. Or you might have found him at the ripe young age of 13 managing an apartment complex, the beginnings of an entrepreneur on full display. He talks about all of that and his work with the John C. Goff Real Estate Investment program at McCombs in our latest episode of McCombs Made. He'll also reveal his hidden talent and what he has learned from his mistakes. Tune in, turn it up, and take notes. You might learn something.

 Alissa Bayer graduated with her MBA from McCombs in 2004 and quickly launched Milk and Honey Spa. After over 20 years in business and 10 locations nationwide, in this episode she reflects back on the lessons she learned at McCombs, what it's been like to navigate changing social norms and how she hopes her business sparks joy in the wider community.