Maximum Effort: How Going Above and Beyond is Driving Success in Roswell • Michael Espiritu, President & CEO of the Roswell–Chaves County Economic Development Corporation
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Maximum Effort: How Going Above and Beyond is Driving Success in Roswell • Michael Espiritu, President & CEO of the Roswell–Chaves County Economic Development Corporation
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What's the secret to success? In Roswell-Chaves County, it's all about going the extra mile to make sure everyone feels supported.
On the latest ShovelTalk episode, host Bethany Quinn sits down with Michael Espiritu, President & CEO of the Roswell–Chaves County Economic Development Corporation to talk about managing expectations in a rural community and how a commitment to exceeding expectations has led to some major success stories.
Mike also explains how his commitment to going above and beyond helped Roswell beat out 38 other communities to land the National Championship Air Races, an annual event that generated more than $30 million in its first year, inspired business and tourism opportunities, and is set to be a cornerstone of the community for years to come.
This episode is packed with insights for both new and seasoned economic developers who want to build momentum, resilience, and pride in their communities.