Maximizing PPC Success in Behavioral Health: Insights with Preston Powell

Welcome to Recovery Reach by recovery.com! In this insightful episode, we dive deep into the world of paid media within the behavioral health space. Join us as Preston Powell, founder of WebServ, shares his journey from sober living to agency owner, and offers expert advice on auditing, wasted spend, and the intricacies of PPC in the substance use and mental health treatment industry. Discover how different regions impact media spend, the significance of first-party data, and the future of AI in PPC. Don't miss this enlightening discussion tailored for marketers looking to maximize their impact and efficiency!

Explore mental health and addiction treatment options: https://recovery.com/

Learn more about WebServ: https://webserv.io/
Learn more about Revenue Logic: https://revenuelogic.io/

00:00 Introduction to Recovery Reach
00:49 Meet Preston Powell: From Sober Living to Agency Owner
02:33 Understanding the Behavioral Health Paid Media Landscape
03:57 Challenges and Strategies in Paid Media
07:54 Auditing and Reducing Wasted Spend
16:23 Google's AI and Performance Max
28:22 Opportunities in Canadian Treatment Advertising
30:09 Lightning Round: PPC Myths, Tools, and Tips
33:11 Conclusion and Contact Information