Maximize Your Social Selling Sales in 2026: Build a System That Works

In this episode, the tables are turned. Dan O’Donoghue is in the host seat, and I’m the guest.

Dan has been working with small business owners for over 20 years, and this was an insightful conversation about what’s working now on social media and why some people are still stuck.

We talked about my own journey, the fire that was lit in me when a teacher said “I wasn’t fit for secondary school”, and how that same determination is what drives me now.

But we didn’t just talk about my story. We went into what actually matters if you’re using social media to grow a business.

You’ll hear:
- Why social media isn’t just about awareness
- Why content creators and business owners have very different goals
- The one thing you need to get right before posting anything
- What the Social Selling Assessment showed us about real results
- Why “just using AI” isn’t enough
- The difference between posting and having a system
- Why clarity always comes before confidence

If you’ve been feeling like you “should be further along by now,” this masterclass will open the path wide for you.

Date: Wednesday, 10th December 2025
Time: 3:00 PM ET (New York) / 8:00 PM GMT (Dublin/London)

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If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

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