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CPMs are the great equalizer of marketing media. To make great decisions, you need to know how to calculate them and when to use them.

In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down one of the most misunderstood metrics in all of advertising: CPM, or Cost Per Thousand (impressions). The “M” is from the Latin word “Mille” meaning thousand. Marketers love to talk about targeting and impressions, but without understanding what CPM tells you, you might be overspending without realizing it.

Learn how to calculate CPMs accurately, what counts as a good CPM across different platforms, and—most importantly—how to compare medias with each other.
You’ll learn:

• The real definition of CPM and how to use it
• Why CPMs are crucial in Tomorrow Marketing
• Average CPM benchmarks across digital, TV, streaming, and out-of-home
• The danger of random impressions and why repetition wins
• How to ask the right questions when buying media

If you’re running any kind of advertising campaign—this is the marketing math that can make or break your ROI.

Subscribe for new episodes every Monday, and email us your marketing questions at MavenMonday@frankandmaven.com

FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!

Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

Send us a text

FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!

Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

Send us a text

What if the secret to faster revenue growth isn’t a new ad platform or sales funnel… but a coffee break, a chant, or even a moss ball?

In this episode of the Maven Marketing Podcast, Brandon Welch and Caleb Agee break down how rituals and rhythms—those often-overlooked cultural habits—can transform your team’s energy, identity, and yes, even your profit margins.

You’ll learn:

• Why predictable rituals outperform unpredictable "hype"
• How to spot accidental culture—and make it intentional
• Real-world examples (from Chick-fil-A to your local roofer) of rituals that bond teams and boost business
• 3 types of rituals every business needs: Celebration, Clarity, and Connection
• How companies see 19–50% productivity boosts just by implementing rhythms

Want a team that’s engaged, connected, and actually excited for Mondays? This episode is your blueprint.

Featuring research from Gallup, McKinsey, Harvard & more.

Listen, laugh, and level up your leadership with rituals that actually move the needle.

Drop your favorite business ritual in the comments. We might just give it a name.
Subscribe for more real-world marketing wisdom every Maven Monday.

Resources Mentioned:
James Project of Latin America — http://www.jamesprojectinternational.org/Guatemala-Story

FREE MARKETING AUDIT: MavenMarketingAudit.com

Get a copy of our Best-Selling Book, The Maven Marketer, here:
https://a.co/d/1clpm8a

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!

Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

Send us a text

What if the biggest waste in your ad budget isn’t the media, the message, or the targeting… but the way your team answers the phone?

In this punchy Maven Marketing episode, Brandon Welch and Caleb Agee break down how poor phone etiquette quietly drains your advertising dollars—and exactly what to do about it.

Inside this episode:

• Why a missed call is often a $200 mistake
• 10+ phone etiquette rules that every business should follow
• How poor customer experience sabotages even great marketing
• Simple, free fixes that turn your phone team into a conversion machine
• Proven stats: Trained phone teams earn 20% more per call

If you're spending a dime on advertising and not training your phone team, you're leaking opportunity. This episode will help you plug the hole—and grow your revenue without touching your ad budget.

Perfect for: Service businesses, local shops, anyone with a ringing phone.

Watch, share, and forward to the team. This one could save you thousands.

Subscribe for fresh episodes every Maven Monday.

FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!

Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

Send us a text

Feeling stuck in your business? Not sure if your marketing is working? This episode is for you.

In this encouragement-packed Maven Marketing Podcast, Brandon Welch and Caleb Agee deliver a reminder every entrepreneur needs to hear: keep showing up.

It’s not about being flashy. It’s not about hacking the algorithm. The businesses that win are the ones that outlast, out-serve, and out-repeat the competition. Consistency creates traction, and traction builds trust.

Inside this episode:

• Why some of our clients doubled their business by simply staying consistent
• What the “Tomorrow Customer” has to do with long-term growth
• Why repetition is the root of reputation—and revenue
• Real quotes from James Clear, Aristotle, and Dave Ramsey that prove the point
• A candid look at why staying the course is harder than it looks (but more powerful than you think)

If you’re doing the work but not seeing the results yet, press play. This one’s for you.

Subscribe and join us every Maven Monday.

FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!

Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

Send us a text

It's lurking... tucked into a form on your website or maybe it's a part of your sales process. We all want to know what marketing efforts are working and which are not, but one of the poorest measuring techniques is the most widely used: asking, "How did you hear about us?"

Today, Brandon and Caleb are going to show you the science and psychology behind what's wrong with such a loaded question and show you what you should be looking at instead.

FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!

Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

Send us a text

FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!

Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a

Send us a text

FREE MARKETING AUDIT: MavenMarketingAudit.com

Our Website: https://frankandmaven.com/
Instagram: https://www.instagram.com/frankandmavenmarketing/
TikTok: https://www.tiktok.com/@frankandmaven
Twitter: https://twitter.com/frankandmaven
LinkedIn: https://www.linkedin.com/company/frank-and-maven/

Host: Brandon Welch
Co-Host: Caleb Agee
Executive Producer: Carter Breaux
Audio/Video Producer: Nate the Camera Guy

Do you have a marketing problem you'd like us to help solve? Send it to MavenMonday@FrankandMaven.com!

Get a copy of our Best-Selling Book, The Maven Marketer Here:
https://a.co/d/1clpm8a