Matthew McConaughey's Texas Takeover: Filming, Family, and Philanthropy

Matthew McConaughey BioSnap a weekly updated Biography.

Matthew McConaughey has been making plenty of headlines this past week, bringing his signature charm and unmistakable Texan flair to both the small screen and the Austin social scene. The most buzzed-about development is McConaughey’s reunion with Woody Harrelson as filming for their new Apple TV Plus comedy series revs up in downtown Austin. According to the San Antonio Express News and Austin American-Statesman, the dynamic duo were spotted earlier this week decked out in matching blue suits adorned with Lone Stars and bluebonnets, turning heads as they filmed outside local landmarks such as Krugers Diamond Jewelers. This new ten-episode series, tentatively titled Brothers, is helmed by Emmy-winning creator David West Read and promises a heartfelt odd couple story about their families living together on McConaughey’s Texas ranch. Both McConaughey and Harrelson are not only starring but also serving as executive producers, a move that underscores their creative investment and is being touted as a major project for Apple TV Plus by outlets like MacDailyNews and Express News. Industry insiders see this as the latest example of McConaughey’s expanding influence in television and his continued advocacy for making Austin a film industry hub.

On the family front, McConaughey drew attention on April 25 by making his annual appearance at the Mack Jack and McConaughey Gala in Austin, accompanied by his wife Camila Alves and all three kids. Harper’s Bazaar covered the stylish family outing, which also doubles as a philanthropic endeavor, raising significant funds for children’s charities. The McConaugheys turned heads with coordinated black and white looks, and the event featured fashion from Carolina Herrera, underscoring Matthew’s commitment to both family and community in his home state.

March also saw McConaughey play a visible role at SXSW 2025, according to The Knockturnal, where his film The Rivals of Amziah King premiered, positioning him squarely in the middle of the forward-thinking creative scene in Austin.

On social media, Instagram posts from fans, outlets, and even artists at SXSW have highlighted McConaughey’s local presence, often referring to him as the king of Austin. Across all these events, McConaughey’s involvement reflects both his ongoing star power and his deep ties to Texas, combining business, entertainment, and philanthropy in ways that look likely to define the next phase of his multi-faceted career. There are no verified reports of controversial incidents or unconfirmed rumors as of this weekend, making this a week of positive, high-profile activity for one of Hollywood’s most distinctive talents.

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