Matt Bertram: Play the New Game

Is your marketing team still measuring success the old way?

In this episode, Matt Bertram, Head of Digital Strategy at EWR Digital, fractional CMO, and podcaster, shares how the digital landscape is shifting beneath our feet. Traffic is down. Impressions are up. Buyers are more informed than ever — but most of the buying journey now happens before anyone lands on your website.

Sara and Matt dig into how AI, off-page search behavior, and frictionless web experiences are changing the rules of digital strategy. They also explore why it’s time to retire outdated KPIs and focus on building brand equity, not just lead funnels.

Matt:
“They're true buyers if they're coming to your website because 75% of search is happening before it even gets to your website. So, your digital PR needs to be strong.”

Links & Resources:
Connect with Sara: linkedin.com/in/sara-faatz-b67213
Connect with Matt: linkedin.com/in/mattbertramlive
Listen to The Unknown Secrets of Internet Marketing
Listen to Oil & Gas Sales and Marketing Podcast
Learn more about Progress: progress.com

Timestamps:
00:30 –  Changing Landscape of Search
02:20 – Adapting to New KPIs and Metrics
03:10 – The Role of AI in Digital Strategy
09:35 – Navigating Negative SEO
12:40 – Inspiration for Martech Insights