Mat Hayward - CMO, R.M.Williams

In this episode of The Marketing Commute, we talk to Mat Hayward, Chief Marketing Officer of R.M.Williams. Mat was born in New Zealand before heading across to boarding school in Geelong, then back to study a Bachelor of Commerce in Marketing and Management at The University of Otago. Mat started his career in Singapore with Ericsson and continued this global trend by working in Tokyo, the US, Hong Kong, and now Sydney. Mat has worn many hats during his marketing career - as Vice President of Global Marketing with Quiksilver, Consulting Director at Lane Crawford, the Head of Marketing of Deckers Brands (which has brands like UGG), and has even founded his own consulting business, 'A Gentleman’s Opinion'. Mat has been with R.M.Williams since February of 2017 and this is a great chat as the brand ramps up following the acquisition by Tattarang.