If your marketing plan still depends on Google alone, this is your wake-up call. In this episode of Masters of Home Service, Adam Sylvester talks with Phil Risher, owner of Phlash Consulting, about what’s changing in search—and what service pros need to do about it. Phil dives into the seven steps to rank higher as AI search becomes a bigger part of the buying journey. Download the 7-step AI search checklist for this episode.

Show Notes:

[01:34] Is Google search dying? What’s changing in 2026 [03:53] Step 1: How reviews influence AI search [05:53] Step 2: Service area pages and FAQs [09:11] Step 3: Licenses, certifications, and insurance [10:43] Step 4: How to build credibility without licenses [11:30] Step 5: Service quality signals in search [15:18] Step 6: Showing real customer experience [18:42] Step 7: Local credibility that strengthens your brand [19:52] Does SEO still matter as search evolves? [20:35] What are large language models (LLMs)? [22:31] Why social media is the biggest opportunity right now [25:16] Where contractors can start with AI search

New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

Competing on price is a race to the bottom, but a sign your offer isn’t doing its job. In this episode of Masters of Home Service, host Adam Sylvester sits down with Savannah, founder of Earth Love Cleaning, about how to create offers that stand out without discounting your value. She shares what customers look for and how to turn that into irresistible offers that consistently win the job.

Show Notes:

[01:06] What makes an irresistible offer (beyond price)? [02:16] How to find customer pain points early [04:27] Proactive vs reactive customer service [05:40] Building offers around real customer problems [07:41] How to use customer lifetime value to shape offers [09:13] How to make offers with recurring services [11:19] Do discounts actually attract customers? [12:09] Improve your offer with a clear promise [14:02] How guarantees reduce customer risk

New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR

The question’s no longer if you should adopt technology, but how fast you can. In this episode of Masters of Home Service, host Adam Sylvester sits down with Ryaan Tuttle, owner of Best Handyman Boston, and Rob Soper, business development manager at Eagleview Technologies. They talk about how the right tech helps service businesses move faster, win more jobs, and run more efficiently without adding headcount. New to Jobber? Masters of Home Service listeners can claim an exclusive discount for Jobber at https://bit.ly/4olKiNR