Mastering Tech Growth Podcast Por Mike Sirius arte de portada

Mastering Tech Growth

Mastering Tech Growth

De: Mike Sirius
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 Welcome to Mastering Tech Growth, where we dive deep into the strategies, challenges, and triumphs of scaling tech-driven ventures. Join us as we explore the dynamic world of technology businesses, uncovering the secrets behind successful growth trajectories. Each episode brings you candid conversations with founders and industry experts, sharing invaluable insights, proven tactics, and real-life stories. Whether you're a budding entrepreneur or a seasoned professional, discover the roadmap to navigating the complexities of scaling in the ever-evolving tech landscape. Economía Exito Profesional Política y Gobierno
Episodios
  • How Reflection and Purpose Drive Tech Innovation and Success with Elizabeth Bieniek

    How Reflection and Purpose Drive Tech Innovation and Success with Elizabeth Bieniek
    Jul 8 2025
    For today’s episode, Mike is joined by leadership and innovation consultant, Elizabeth Bieniek. The tech visionary who co-founded WebEx Hologram at Cisco and was named one of the topmost influential female founders by TechCrunch. Elizabeth helps founders and teams stay clear on their why, so they can make better choices and grow with purpose. KEY TAKEAWAYS Solve real human problems instead of just creating innovative features. Schedule regular, uninterrupted strategic thinking time. When deciding where to focus, ask – will this matter to the operation in a week´s time or several months’ time? Hold monthly team and quarterly offsite strategy meetings to avoid mission drift. Writing down your goals and thoughts, by hand, provides you with clarity. Use journaling extensively. Innovation isn't always about creating something entirely new but about solving existing problems in more efficient or creative ways. Taking action is more important than perfect planning. Start small, test your ideas, and be willing to course-correct quickly. Make the workplace fun and more human. Speak to 35 different people when doing research. That diversity of thought is revealing. Understand what your employees truly value. Hire and manage based on thinking and potential. Focus on developing your strengths rather than fixing every weakness. Delegate. Get out of your own head and just do it. Always ask why something is done a certain way. In many cases, the reason will no longer be valid. BEST MOMENTS 2.00 "Tech is always about the why? It's always about people first." 6.00 "Don't start running until you realize what direction you're going and who's carrying the water." 9.57 "Be bored for a while, because that's when your brain kicks in. You come up with a really cool idea." 21.29 “Teams get very demotivated when you don't have milestones, you don't have phases.” 28.32 “I think everyone needs to be very aligned to their contribution and how their contribution impacts the whole because otherwise you're just plugging code.” 37.22 “The technology needs to serve the purpose that you're trying to accomplish.” 40.25 “You can literally gamify anything. You can make anything fun.” 52.57 "Innovation is really just doing something differently." 56.04 "Action trumps everything." 1.05.33 “It´s the moment, taking an intentional pause every day.” 1.07.43 "I'm not hiring you to punch a timecard and fill a certain number of hours. I'm hiring you because of the way you think." If you enjoyed the show, please do me a favour - Hit that subscribe button and send me your growth challenges at https://masteringtechgrowth.com. I really want to know what you're working on and what keeps you up at night. ABOUT THE GUEST https://cakeontuesday.com ABOUT THE HOST Meet Mike, a seasoned tech entrepreneur and visionary with over two and a half decades of invaluable experience in founding and scaling successful tech start-ups. Mike brings a wealth of firsthand knowledge, and a deep understanding of the challenges faced by entrepreneurs and tech professionals. As a host, Mike is dedicated to sharing actionable insights, strategies, and stories gathered from conversations with industry leaders, innovators, and experts. With a remarkable ability to distil practical wisdom from guests, Mike curates engaging discussions that resonate with both aspiring entrepreneurs and seasoned professionals. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 17 m
  • Turn the Traffic You Already Have into Serious, Scalable Revenue with Matthew Stafford

    Turn the Traffic You Already Have into Serious, Scalable Revenue with Matthew Stafford
    Jul 1 2025
    For today’s episode, Mike is joined by Matthew Stafford, managing partner of Build Grow Scale, who has helped hundreds of e-commerce stores hit eight figures, including brands like Organifi and Pink Lily. They unpack taking e-commerce businesses from traffic-burning money pits to revenue-generating machines. Matthew shares data-driven strategies, smart conversion optimisation techniques, and a customer-centric approach that has taken numerous businesses from zero to six figures without additional ad spend. KEY TAKEAWAYS Traffic without conversion is a money pit. Data-driven decisions are always effective. Collect, collate, and present your data in a usable format that most people can quickly interpret. Customer search data reveals hidden product opportunities worth $100,000s. Simplify your website. Simplification scales. Build a website for the consumer, not you. A granny or 5-year-old should be able to buy from you. Know how often people come back and buy. Use Mathew's unique follow up approach for cart abandonment. Overselling in the cart hurts conversions. Use heat maps, recordings and A/B testing to reveal weak spots. Once fixed, they translate into $millions of extra sales. Each demographic browses differently. Personalisation, when not done in a creepy way, boosts conversions. Don't overwhelm customers with too many choices e.g. 15 colours. Speed up your website. Video sells. Treat customers like humans, not sales targets. Outstanding customer service is key to repeat business. BEST MOMENTS 00.38 "Traffic without conversions is essentially a money pit." 2.13.18 "If your tech stack is not organized in a way that is usable … it´s garbage in, garbage out." 11.34.54 “The number two searched item was unicorn, spelled wrong. They didn't have a unicorn for a stuffed animal, so they built one… On Amazon Prime Day, it did $498,000.” 25.02.06 “Have a website that’s really good at communicating with your customers. It's having a conversation when you're not around.” 39.36.07 “If you're not capturing at least 25% of your revenue from email … something's broken.” 1.06.23 “ Add the phone number or an email, you'll increase conversions, it´s trust.” 1.09.38 "The more complex you make the task, the less of them (customers) will do it again." 1.12.47 "Stop trying to beat them over the head to make more sales. Just treat them like a human, like you would want to be treated." If you enjoyed the show, please do me a favour - Hit that subscribe button and send me your growth challenges at https://masteringtechgrowth.com . I really want to know what you're working on and what keeps you up at night. ABOUT THE GUEST https://buildgrowscale.com/ https://www.amazon.co.uk/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1847941435 ABOUT THE HOST Meet Mike, a seasoned tech entrepreneur and visionary with over two and a half decades of invaluable experience in founding and scaling successful tech start-ups. Mike brings a wealth of firsthand knowledge, and a deep understanding of the challenges faced by entrepreneurs and tech professionals. As a host, Mike is dedicated to sharing actionable insights, strategies, and stories gathered from conversations with industry leaders, innovators, and experts. With a remarkable ability to distil practical wisdom from guests, Mike curates engaging discussions that resonate with both aspiring entrepreneurs and seasoned professionals. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 17 m
  • Social Media: What Not To Do If You Want Lasting Growth in 2025 with Tim O’Hearn

    Social Media: What Not To Do If You Want Lasting Growth in 2025 with Tim O’Hearn
    Jun 24 2025
    For today’s episode, Mike is joined by Tim O'Hearn, a software engineer, former Black Hat growth practitioner, and the author of Framed a Villain's Perspective on Social Media. For many years, Tim’s been inside the system, building tools that successfully manipulated feeds, scaled fake social media engagement and exploited attention at a mass scale. It is fair to say Tim has his finger on the pulse when it comes to what works on social media and what doesn´t. Yet, the approach he now advocates may surprise you. KEY TAKEAWAYS Mastering tech growth means capturing as much of the audience as is feasible Understand the difference between a founder brand and a business brand and don´t mix the two. Stop chasing virality. Searcher intent matters more than you think. It´s now almost impossible to reverse engineer and beat the algorithm. If you try, it raises black flags. Most social media platforms do not allow the use of automation tools; some can even be illegal. Some social media platforms shadow ban you which makes you less visible when they see guidelines being breached. You will have a trust score on social media. Tim explains how to protect that score. Taking the time you normally spend scrolling through socials and using it to tackle a big project is an incredibly powerful way to step up your game. Personalised outreach works; it outstrips everything else. Algorithm engineers are the new lobbyists. BEST MOMENTS 5.15 - "It's becoming surprisingly easy to start something. And then it becomes this game of attention online." 15.51 - "Often times chasing it (virality) means compromising the values of your brand." 21.00 - "Generative AI is a big problem." 36.07 "To my knowledge, in 2025 automation, in the general sense, is forbidden by most social media platforms." 53.08 "Even for us, we don't have a great way of identifying shadow bans as they happen." 55.17 "If you try to grey hat or black hat, it might just lead to you losing all your efforts to grow that account." 1.15.15 "That same (anti-terrorism) technology could very easily be used for mass censorship or surveillance of dissenting opinions. I think that is happening. I just don't know to what extent.” 1.26.35 "Personalized outreach is really, really important." 1.39.40 "An email list is the greatest safeguard against a platform banning you, or you getting de-platformed." If you enjoyed the show, please do me a favour - Hit that subscribe button and send me your growth challenges at https://masteringtechgrowth.com I really want to know what you're working on and what keeps you up at night. ABOUT THE GUEST Book - https://www.amazon.co.uk/Framed-Villains-Perspective-Social-Media-ebook/dp/B0DW2X8YSK https://www.linkedin.com/in/tohearn ABOUT THE HOST Meet Mike, a seasoned tech entrepreneur and visionary with over two and a half decades of invaluable experience in founding and scaling successful tech start-ups. Mike brings a wealth of firsthand knowledge, and a deep understanding of the challenges faced by entrepreneurs and tech professionals. As a host, Mike is dedicated to sharing actionable insights, strategies, and stories gathered from conversations with industry leaders, innovators, and experts. With a remarkable ability to distil practical wisdom from guests, Mike curates engaging discussions that resonate with both aspiring entrepreneurs and seasoned professionals. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    1 h y 44 m
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