Stop hoarding expertise. Start unlocking growth with real curiosity.

Most tech teams trust expertise. Leaders build, iterate, and launch what they “know”—but 8 out of 10 startups fail because experts don’t check if buyers want the solution. As expertise grows, so does risk: teams build in isolation, decisions loop inside closed rooms, and market changes pass by unseen.

Now, you flip the script. Winning founders lead with curiosity and humility. They ask great questions, engage real customers, and spend one day a month outside the office. Instead of perfecting the answer, they chase discovery—with rapid feedback, a culture of open debate, and constant relevance. Start with purpose, build in public, test ideas fast, and adapt before the data goes stale.

Bring your team together, not just engineers. Rotate pods, mix perspectives—then go out and find three ways anyone else would solve your problem. Seek the proof of discovery, not proof of expertise. Keep future-focused, stay a bit paranoid, and let curiosity be your growth engine.

Book one curiosity day next month. Walk your market, listen hard, then share what you find.

Alan Gregerman rewrites the playbook every day, so you learn from real-world results.

About Alan Gregerman: Innovation consultant, keynote speaker, author — trusted by 350+ global firms including Google and Mercedes-Benz.

What we discussed: → Why customers—not expertise—call the shots in tech growth

→ How the speed of AI changes experience and timelines

→ Real failure rates from assuming you “know” the market

→ Six skills that leaders must master (not just “soft skills”)

→ Concrete hacks: Lego tests, market walks, cross-silo pods

→ The role of humility and paranoia in fast-changing industries

→ How to stay relevant by getting out of the office

Where to find Alan Gregerman:

→ Website: https://alangregerman.com

→ LinkedIn: https://www.linkedin.com/in/alangregerman/

Where to find Mike Sirius:

→ Website: https://www.mikesirius.com

→ LinkedIn: https://www.linkedin.com/in/msirius/

👉 Grab the community playbooks and join us @ masteringtechgrowth.com

Question for you:

🗣️ What single customer need will you ask about before you build?

In this conversation, Mike Sirius and Matt Watson discuss the evolving landscape of tech growth, emphasising the shift from merely closing tickets to owning outcomes. They explore the importance of lead generation, building relationships, and the role of AI in software development. Matt shares insights on empowering engineers to think beyond tasks, fostering a culture of outcome ownership, and the significance of customer feedback. The discussion highlights the need for clarity in communication and the impact of leadership on team dynamics, ultimately advocating for a more holistic approach to software development that priorities customer value and collaboration.

Takeaways

• Tech growth is more about sales and marketing than technology.
• Being best known for what you do is crucial for success.
• Lead generation is more important than closing deals.
• Building relationships is key to successful lead generation.
• Engineers should focus on outcomes, not just tasks.
• AI is changing the landscape of software development.
• Clarity is essential for software engineers to be productive.
• Empowering team members leads to better outcomes.
• Celebrating wins fosters a positive team culture.
• Customer feedback is vital for continuous improvement.

In this conversation, Mike Sirius and Samir Samir ElKamouny discuss the essential strategies for mastering tech growth, focusing on the importance of identifying bottlenecks, understanding ideal customer profiles, and the necessity of a full funnel approach. They emphasise the significance of competitive analysis, effective messaging, and the need for continuous testing and optimisation in marketing channels. The discussion also highlights the importance of customer feedback and the creation of targeted landing pages to enhance conversion rates.

Takeaways

• Mastering tech growth involves understanding technology's role in business growth.
• Identifying bottlenecks is crucial for optimizing growth strategies.
• A full funnel approach is necessary for predictable revenue generation.
• Understanding your ideal customer profile (ICP) is foundational for effective marketing.
• Multi-touch decision-making requires addressing various stakeholders' needs.
• Crafting effective messaging is key to engaging your target audience.
• Competitive analysis helps in positioning your business effectively in the market.
• Testing different marketing channels is essential for finding the right fit.
• Creating targeted landing pages can significantly improve conversion rates.
• Leveraging customer feedback is vital for continuous improvement. Specific landing pages can significantly improve conversion rates.
• Targeted messaging is essential for addressing customer pain points.
• Data analysis helps identify bottlenecks and opportunities for growth.
• Heatmaps provide valuable insights into user behavior on websites.
• AI can enhance the speed and effectiveness of creative testing.
• Budget allocation should focus on personal development and impactful tools.
• Different social media platforms serve various roles in the marketing funnel.
• Lead forms may yield lower quality leads compared to landing pages.
• Video content can dramatically increase conversion rates.
• Integrating direct outreach with ad campaigns enhances brand recognition.

Chapters

00:00 Introduction to Tech Growth Strategies

03:10 Identifying Bottlenecks for Growth

06:00 The Importance of a Full Funnel

08:57 Understanding Ideal Customer Profiles (ICP)

12:11 Navigating Multi-Touch Decision Making

15:00 Crafting Effective Messaging and Positioning

17:55 Competitive Analysis for Market Positioning

20:57 Testing and Optimizing Marketing Channels

24:11 Creating Targeted Landing Pages

26:56 Leveraging Customer Feedback for Improvement

29:56 Final Thoughts on Growth Strategies

47:44 The Importance of Specific Landing Pages

50:08 Targeted Messaging for Higher Conversions

53:37 Leveraging Data for Business Growth

56:29 The Role of Heatmaps in User Experience

01:01:03 AI in Creative Testing and Marketing

01:10:18 Budget Allocation for Maximum Impact

01:11:07 Understanding Social Media's Role in the Funnel

01:12:07 Lead Forms vs. Landing Pages: Quality Comparison

01:14:46 Creating Effective Proof Assets

01:17:15 Creative Formats Across the Funnel

01:18:31 Integrating Direct Outreach with Ad Campaigns