We welcome back Paul Belessis, Growth Marketing Manager at ServiceTitan, to dive deep into Spring scheduling and dispatching. Paul pieces together the puzzle of the spring season, explaining how to fill your board with maintenance calls now to clear the way for high-revenue demand calls during the summer heat. We explore the power of Adaptive Capacity for route optimization, new human-in-the-loop updates for Dispatch Pro, and game-changing features in Scheduling Pro like dynamic dispatch fees and automated SMS recovery for abandoned bookings. Learn why Paul views a shop owner as a “symphony conductor” who must coordinate CSRs, technicians, and AI tools to stay proactive rather than reactive.

Join us as we discuss:

• [1:13] Optimizing scheduling opportunities before the summer busy season

• [6:50] New Dispatch Pro AI-assisted features and consoles

• [10:07] Scheduling Pro additions, like dynamic dispatch fees and SMS booking with AI agents

• [17:11] Navigating the ServiceTitan Pro product tree and core features
  

Check out these resources we mentioned during the podcast:

• Scheduling Pro

• Dispatch Pro

• Marketing Pro

• Adaptive Capacity

• Follow Paul on Instagram, TikTok, or YouTube!
  

You can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here.

Know a business that could use a bit of muscle from ServiceTitan? Refer them here!

Listening on a desktop & can’t see the links? Just search for Mastering ServiceTitan in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode, James Beyer, Owner of Beyer Plumbing, returns to share the story behind moving his construction operations into ServiceTitan and helping test the platform’s new construction workflows. He discusses work breakdown structures, cost codes, and real time reporting, along with the challenges of implementing new workflows across an entire company. James also talks about lessons learned and how better reporting can help teams improve efficiency and profitability.

Join us as we discuss:

• [6:01] How to use cost codes and cost types for financial reporting

• ]14:22] Why real time reporting and labor tracking impacts profitability

• [26:29] Implementation challenges, lessons learned, and getting buy-in
  

Check out these resources we mentioned during the podcast:

• ServiceTitan Pantheon

• ServiceTitan Torch Network
  

You can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here.

Know a business that could use a bit of muscle from ServiceTitan? Refer them here!

Listening on a desktop & can’t see the links? Just search for Mastering ServiceTitan in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Paul Belessis, Growth Marketing Manager at ServiceTitan, joins the show to share essential Spring marketing tactics for contractors transitioning out of shoulder season. Paul discusses the critical importance of a proactive maintenance strategy to build a solid pipeline for the summer months. He breaks down how to leverage Marketing Pro for cost-effective, multi-channel campaigns, starting with low-cost emails and layering in text messages, Meta ads, and direct mail. Learn about upcoming innovations like AI outbound agents, the power of neighborhood-specific targeting, and how to use the “rule of seven” to ensure your message resonates with customers during the spring thaw.

Join us as we discuss:

• [1:28] Building up a maintenance marketing strategy for the Spring season

• [7:40] Best practices for implementing omnichannel marketing with Marketing Pro

• [14:59] Converting maintenance visits into future sales opportunities
  

Check out these resources we mentioned during the podcast:

• Marketing Pro

• Scheduling Pro

• Follow Paul on Instagram, TikTok, or YouTube!
  

You can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here.

Know a business that could use a bit of muscle from ServiceTitan? Refer them here!

Listening on a desktop & can’t see the links? Just search for Mastering ServiceTitan in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.