Mastering Revenue Strategies in Enterprise SaaS with Stephen Thomas

Welcome back to Camp Content, where we explore content creation and revenue growth. Today, we feature Steven Thomas, Chief Revenue Officer at Asigra, who brings over 25 years of experience in enterprise SaaS, cybersecurity, and data protection. Host Molly Ruland and Matt Billman will discuss Stephen’s career across companies like Risk Optics and Symantec, and his role at Asigra in Toronto with their SaaS Assure platform. Tune in to learn how Steven uses AI in sales, builds client relationships, and the leadership lessons he values

Connect with Stephen: https://www.linkedin.com/in/stephenthomascissp/

Website: https://www.saasassure.com/

Episode Timestamps:
00:00 - Intro
00:29 - Boosting Data Backup Partnerships with Midsize MSPs
05:34 - Navigating Email Marketing Amid Tech Giant Updates
07:03 - Supercharging Engagement Through LinkedIn and Events
11:46 - Pinpointing and Engaging MSP Target Clients
14:53 - Crafting Winning SaaS Strategies for MSPs
17:47 - Streamlining Payments and Fostering Community Growth
20:44 - A Leadership Approach by John Elled
23:28 - Navigating Product Development for Startups
25:17 - Embracing the Impact of Authentic, Imperfect Writing
26:47 - Escaping AI Constraints for Creative Freedom
27:55 - Outro

Quote of the Episode: "Focus on knowing your ideal customer. For us, it's managed service providers targeting specific clients."— Stephen Thomas

For more insights and to book a call with Molly Ruland, visit Molly’s Calendly.

Host: Molly Ruland, CEO & Founder
Operations Manager: Matt Billman
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