Mastering Paid Media at Scale with Rex Gelb
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Mastering Paid Media at Scale with Rex Gelb
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This session will be a behind-the-scenes look at what it takes to scale paid media into a predictable growth engine.
You’ll be learning from the best.
After leading HubSpot’s global paid media engine for a decade, and growing it from a $20K experiment into a 20-person powerhouse with a $750m ad spend, Rex Gelb founded Summit Chase to help the world’s most innovative brands achieve rapid growth.
He’s helped category-defining companies like Ramp, Vercel, and Reddit break through growth plateaus and turn paid media into a high-velocity revenue driver, not just a source of clicks.
What you can expect from this session:
- The HubSpot Scaling Framework: The step-by-step evolution of a global B2B ad program across 15+ countries and 6 languages.
- Breaking Growth Plateaus: How to identify the "stalling points" in your account and the specific levers needed to unlock the next level of scale.
- The 90% Rule of Failure: Why most B2B campaigns fail and how to build an experimentation engine that identifies winners with surgical precision.
- Platform Synergy (Google, Meta, LinkedIn): How to balance your budget across platforms to optimize for pipeline and LTV rather than vanity metrics.
- Hands-on Strategy for B2B & SaaS: Real-world tactics for using intent-based data to drive meaningful business growth for complex professional services.
Follow Rex Gelb on LinkedIn: https://www.linkedin.com/in/rex-gelb-43445b1b/
Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/
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