In this episode of Performance SEO Unpacked, host Ruchi Pardal welcomes Leighann Follis, SEO Director @ JLL, a global SEO manager with deep expertise in technical SEO. They break down the complexities of large-scale website migrations—covering what content to consolidate, how to avoid losing search visibility, and best practices for planning and communication.

Best Moments:

(01:28) The biggest concern for SEO experts during migrations: losing search visibility

(04:02) Deciding what content to keep, remove, or consolidate

(07:05) A case study of a difficult migration and how it was resolved

(11:00) Essential checklist items for planning a large website migration

(13:51) The most critical advice for major website redirects

(17:40) Managing stakeholder expectations throughout the migration

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Guest Bio:

Leighann Follis is a global SEO manager with experience working for JLL and other enterprise brands. She specializes in large-scale website migrations, emphasizing thorough planning, robust data analysis, and diligent post-launch checks to maintain search visibility and ensure smooth transitions.

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