Mastering Groups at Sandals & Beaches: Weddings, Incentives & More – TBM 96

In Episode 96, James Ayres III and Ian Braun explore the world of Groups at Sandals & Beaches! 🎙️

This week, James is joined by Ian Braun, Senior Regional Sales Manager for the Western Region, for an in-depth conversation on everything travel advisors need to know about group bookings. From weddings and reunions to incentive travel and social gatherings, this episode covers it all.

✨ Your Hosts:

• James Ayres III – Senior BDM, North Texas & Oklahoma

• Ian Braun – Senior Regional Sales Manager, Western Region

📌 What You’ll Learn:

• What qualifies as a group booking at Sandals & Beaches

• Why groups should be part of your sales strategy

• Types of groups: weddings, social, family, corporate, incentive, and more

• Do group members have to know each other? (Spoiler: no!)

• How weddings fall under groups—and how to maximize that opportunity

• Tools, resources, and insider tips to help you grow your group business

Whether you’re just starting with groups or looking to fine-tune your strategy, this episode gives you the knowledge and confidence to tap into one of the most rewarding opportunities Sandals & Beaches offers.

📺 Catch Up on Past Episodes:
YouTube Channel Archive

📲 Follow Us:

• Instagram

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• Facebook Group: Loves Travel Advisors

📧 Email: [e-mail]

👍 Like, subscribe, and hit the bell so you never miss an episode! Got group questions? Drop them in the comments—James & Ian are watching!

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