Brian Kitts is the Chief Marketing and Business Development Officer for City of Denver venues such as Colorado Convention Center, Denver Coliseum, Denver Performing Arts Complex, McNichols Civic Center Building, and of course the world famous Red Rocks Amphitheatre.

The diversity of these venues and the events they hold gives Brian a unique and comprehensive perspective on the event marketing landscape.

So too does the fact that he is also a lecturer in Sports and Entertainment Marketing at the University of Denver, granting him weekly face to face contact with a new generation of gig goers, which provides a constant source of learning about new marketing trends and the most effective ways of reaching a younger audience.

We talk about it all in this interview!

Corey Topp is the Founder and Director of Sellout Digital, a digital marketing agency specializing in events.

He is well versed in the art of selling out an event. Exhibit A is his own festival Reminisce, which he grew from a backyard party into an annual 10,000 capacity event in Melbourne. And then there’s Tailgate, a 1500-capacity Superbowl party he launched and sold out in just 16 days earlier this year.

With Sellout Digital Corey has helped many other events achieve similar results, using a system he developed called the Sellout Marketing System. We talk about the different elements of that system in this interview, from crafting your event campaign messaging like a TV series through to maximizing your ROI on Meta ad campaigns.

Corey also has experience working in digital across the banking and gambling industries, and brings all of that experience into this conversation.

Randy Nichols is an artist manager and music tech startup advisor.

He also has one of those resumes that makes you question whether he’s found a few more hours in the day than the rest of us.

He's guided artists to multiple Gold records and Grammy nominations, as well as overseen record releases and sold out tours on six continents. He manages or has managed Underoath, The Starting Line, Vacationer, Aaron Gillespie, Say Anything, Bayside, Person L, The Almost, Hit The Lights, Beach Slang, Fake Problems, and Jamison Parker and The Pilfers. He is an advisor for the leading live event commerce platform atVenu, creative agency Tension Division, and artist management platform Immensity, while also serving as a board member for the International Independent Talent Organization and working with Eleven75 Collective and Fly South Music Group.

Randy is very hands on with the marketing of his artists, and with Underoath currently in the middle of a successful European and US run of shows, it was a great time to speak with him about some of the marketing techniques they’ve used to sell tickets.

We also speak about the Department of Justice’s antitrust lawsuit against Live Nation-Ticketmaster, as Randy has been very vocal about what he thinks it will and won’t achieve, and where the focus should be in order to reduce ticket prices and increase accessibility to shows for fans.