Martha Stewart's Unstoppable Holiday Hustle at 84: Parties, Business, and Viral Moments

Martha Stewart BioSnap a weekly updated Biography.

Martha Stewart has spent the past several days doing exactly what you would expect of an 84 year old domestic empress who refuses to age or slow down: working the holidays like they are a full time business, a full time brand play, and a full time party.

According to the December posts on her own Martha Blog, she has been in nonstop host mode at her Bedford farm, throwing an elaborate staff holiday party with a homemade buffet that ran from caviar and pigs in blankets to her famous eggnog, plus a separate holiday business dinner and assorted small gatherings, the kind of intimate, well lit rooms that always double as content and corporate diplomacy. Those same blog entries also place her at Foxwoods Resort Casino in Connecticut, where she unveiled Christmas by Martha Stewart, an immersive lobby installation tied to The Bedford by Martha Stewart, her second restaurant at the property, now being teed up for a March opening, a small but lasting addition to the Stewart hospitality empire.

Country Living reports that in a recent interview she detailed her current Christmas playbook at home: roughly twenty decorated trees on the property, two live Silvertip firs in the dining room, and a woodland themed tablescape she has already pushed out through Instagram, firmly reinforcing her status as the seasonal north star for middle American décor.

On television, The Tonight Show Starring Jimmy Fallon taped her telling the now viral story of how Knicks star Jalen Brunson broke her toe when he crashed into courtside in the playoffs, which she has spun into a wry warning about open toed shoes and an effortless anecdote that keeps her anchored to pop culture and New York sports. In the same appearance she promoted the launch of her Elm Biosciences skincare line and the facsimile rerelease of her seminal 1982 cookbook Entertaining, a pairing that underlines exactly how she intends to manage both her legacy and her future revenue streams.

Online, Parade, the Independent, and a wave of secondary outlets have been obsessing over her deliberately “unhinged” bagel eating technique, first posted on Instagram, then defended as a joke, a minor story perhaps, but one that keeps her name in the daily algorithm as the high priestess of lifestyle who is also perfectly happy to troll you from her kitchen counter.

Get the best deals https://amzn.to/3ODvOta

This content was created in partnership and with the help of Artificial Intelligence AI