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In this episode, Alicia and George McKenzie take you inside their latest wellness routines, including peptide injections and biohacking for recovery, cognitive performance, and longevity. They share how tracking health KPIs is just as important as business KPIs, especially when you're running companies, raising kids, and chasing long-term vitality.

The duo also unpacks the story of a six-month-old SaaS startup that was acquired by Wix for $80M in cash—built by a solo founder leveraging AI. Plus, they offer an honest look at what it’s really like to go through a private equity event from the founder’s seat.

What We Talk About:

• Why Alicia uses TB-500 and BPC-157, and George is on Tesamorelin
• How they track improvements using Oura and Whoop wearables
• Peptides, recovery, and the misconception of “miracle shots”
• The CEO mindset applied to your body: KPIs, bloodwork, and strategy
• Rapamycin and Tirzepatide: what worked, what didn’t, and why they microdose
• The Base44 acquisition: how AI is changing the speed and cost of building startups
• Why product vision > coding skills in today’s tech landscape
• What George learned from a real-life PE exit (and what he’d do differently)
• The private equity “shell game” and why lean startups might already be more efficient

Key Takeaways:

• Founders can’t ignore their health. Being the CEO of your body is non-negotiable.
• Peptides can be powerful, but only when combined with smart habits like movement, sleep, and nutrition.
• The rise of AI is accelerating the solo-preneur economy—if you can dream it, you can build it.
• Not all private equity strategies are created equal—alignment, transparency, and realistic expectations matter more than ever.

Resources Mentioned:

• Oura Ring
• Whoop Band
• Base44 acquisition by Wix – TechCrunch
• Learn more about peptides like BPC-157 and Tesamorelin

Connect With Us:
📩 Have a question or topic you want us to cover? DM Alicia @liftlikeamother or @marriedtothestartup
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Follow George and Alicia!

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In this raw and powerful episode of Married to the Startup, Alicia McKenzie sits down with Amri Kibbler—entrepreneur, community builder, and founder of HeyMama—to talk about the dual challenges of scaling a company and facing a life-threatening illness. After two successful acquisitions and a diagnosis of stage three colorectal cancer, Amri opens up about the role of self-care, the complexities of founder relationships, and how stress silently builds in the body.

Together, they explore what it means to maintain wellness while juggling motherhood, business, and health scares—and why knowing your normal might be the most important self-care tool of all.

You’ll also hear about Amri’s new podcast, The Space Between, a safe space for parents navigating cancer and its emotional fallout.

Follow Amri here.

Keywords: entrepreneurship, cancer, wellness, community, relationships, self-care, stress management, health awareness, women empowerment

Top Takeaways:

• Building HeyMama was just the beginning of Amri’s entrepreneurial journey.
• A stage three cancer diagnosis at the height of her career changed everything.
• Operating at 60% capacity forced her to reevaluate how she shows up in business and life.
• The “stress cup” analogy helps her manage wellness and emotional load.
• Amri’s new podcast supports parents who are walking through cancer with kids in the picture.
• Understanding what “normal” feels like in your body can be a life-saving insight.
• Health maintenance is not optional—it’s foundational

Chapters:
00:00 | Meet Amri Kibbler: HeyMama Origins
01:48 | Entrepreneurship Meets Personal Adversity
05:37 | Cancer Diagnosis & Life at 60% Capacity
09:22 | Knowing Your Body & Health Awareness
11:22 | Friendships and Founder Dynamics
14:01 | Family, Children & Illness: Managing the Fallout
18:36 | Staying Aligned with Passion Through Hardship
20:22 | Selling a Company & Finding Support
21:23 | The Overflowing “Stress Cup” Concept
25:12 | Life After Cancer: What Wellness Looks Like
29:29 | Leading With Purpose Post-Treatment
33:35 | The Launch of The Space Between
38:46 | Why Younger People Are Facing Cancer More Often

Support the show

Follow George and Alicia!

https://www.instagram.com/liftlikeamother
https://www.instagram.com/marriedtothestartup
https://www.linkedin.com/in/gemckenzie/
www.linkedin.com/in/liftlikeamother
https://www.aliciamckenzie.com/
https://liftlikeamother.com

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In this conversation, George and Alicia discuss various themes related to parenting, youth sports, and societal trends. They explore the dangers of burnout in youth sports, the rising trend of water tastings, changing drinking habits among women, and the impact of economic factors on alcohol consumption. The discussion also touches on the balance between structured summer camps and unstructured play for children, the challenges of navigating youth sports and travel teams, and the complexities of immigration and the path to citizenship.


Chapters

00:00 The Dangers of Burnout in Youth Sports
02:45 The Rise of Water Tastings
05:40 Sober Curiosity and Changing Drinking Habits
08:38 The Impact of Economic Factors on Alcohol Consumption
11:18 Summer Camps vs. Unstructured Play
14:22 Navigating Youth Sports and Travel Teams
25:53 The Challenges of Balancing Sports and Academics
28:39 Immigration and the Path to Citizenship

Keywords

burnout, youth sports, water tastings, sober curiosity, summer camps, travel teams, immigration, citizenship, parenting, wellness

Support the show

Follow George and Alicia!

https://www.instagram.com/liftlikeamother
https://www.instagram.com/marriedtothestartup
https://www.linkedin.com/in/gemckenzie/
www.linkedin.com/in/liftlikeamother
https://www.aliciamckenzie.com/
https://liftlikeamother.com