Marlboro — The History of the Marlboro Man and American Advertising

In this episode of the Brand Archive, hosts Ben and Ashton explore the history and evolution of the Marlboro brand, from its origins targeting women to its transformation into a symbol of masculinity with the iconic Marlboro Man. They discuss the brand's innovative marketing strategies, packaging design, and cultural adaptations that have allowed it to maintain relevance in a changing market. The conversation highlights key lessons in branding, the importance of storytelling, and the impact of cultural context on marketing strategies.