Marketing's Role in Manufacturing

Learn from Christine Olson, Marketing Manager at Midwest Rubber, as she outlines how manufacturers can integrate marketing to bridge the gap between technical processes and customer relationships. Gain practical strategies to align marketing with operations, utilize customer feedback for continuous improvement, and craft compelling stories that emphasize quality and expertise. This episode delivers actionable takeaways to drive collaboration, enhance processes, and build stronger customer connections.

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Podcast Resources:

• Sales & Marketing Peer Group