MarketingEdge Podcast Podcast Por Endeavor Business Media arte de portada

MarketingEdge Podcast

MarketingEdge Podcast

De: Endeavor Business Media
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Welcome to The MarketingEDGE Podcast — We track the B2B trends, decode the successful B2C tactics, and translate them into usable frameworks for your team. By focusing on Brand, Data + Tech, and real-world case studies, we equip you with the Intelligence for Turning buzz into business, eliminating the guesswork from your next campaign.

Subscribe to the MarketingEdge: https://www.marketing.endeavoredge.com/subscribe

Copyright 2025 All rights reserved.
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Episodios
  • Why AI Marketing Pilots Stall + Using First-Party Data to Drive ROI
    Dec 23 2025

    AI is everywhere in marketing—but most teams are still struggling with the basics. In this episode of MarketingEDGE, we break down why so many AI initiatives fail to deliver ROI and what separates high-performing teams from those stuck in pilot mode.
 We also explore how pairing first-party data with AI can unlock smarter targeting, personalization, and campaign performance in a cookieless world.
 In this episode, you’ll learn: - Why most marketers struggle to measure AI impact - The biggest barriers to successful AI adoption - How first-party data fuels better AI-driven campaigns - Where AI creates real leverage in targeting and optimization Episode Resources 2025 Marketing AI Insights: Barriers, Risks, and Readiness https://www.marketing.endeavoredge.com/data-and-tech/article/55339046/2025-marketing-ai-insights-barriers-risks-and-readiness?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS251218070&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id= How to Harness the Power of AI with First-Party Data for Your Next Campaign https://www.marketing.endeavoredge.com/data-and-tech/article/55339207/how-to-harness-the-power-of-ai-with-first-party-data-for-your-next-campaign?utm_source=MarketingEDGE+NL&utm_medium=email&utm_campaign=CPS251218070&o_eid=&rdx.ident[pull]=omeda|&oly_enc_id=

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    Website: www.marketing.endeavoredge.com

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    13 m
  • Customer Loyalty, Board-Level Growth & 2025 Marketing AI Insights
    Dec 17 2025

    In this episode of MarketingEDGE, we cover two timely articles for modern marketers. First, we examine why customer loyalty is now a board-level growth metric, not just a marketing KPI—and how retention, trust, and experience tie directly to long-term performance.

    Then, we cut through the hype with 2025 Marketing AI Insights, exploring where AI is delivering real ROI, how AI agents are moving into core marketing strategy, and how customers actually feel about AI in marketing.

    You’ll learn:

    • Why loyalty matters more than ever
    • Where AI is driving real marketing returns
    • How top teams are using AI strategically

    Episode Resources

    Turning Customer Loyalty into a Board-Level Growth Metric - https://www.marketing.endeavoredge.com/strategy/article/55337831/turning-customer-loyalty-into-a-bo… 2025 Marketing AI Insights: Growth, Usage, and Trends - https://www.marketing.endeavoredge.com/data-and-tech/article/55338353/2025-marketing-ai-insights-gr…

    Subscribe to the MarketingEdge

    https://www.marketing.endeavoredge.com/subscribe

    Follow the MarketingEdge

    LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true

    Facebook: https://www.facebook.com/profile.php?id=61581703051716

    X: https://x.com/MktgEdgeB2B

    Website: www.marketing.endeavoredge.com

    Más Menos
    13 m
  • Threats & Opportunities: Battling Bot Traffic While Winning with GEO
    Dec 10 2025

    On this episode of the MarketingEdge we unpack the latest MarketingEdge Newsletter, highlighting how the digital landscape is evolving and creating new challenges, leaving cross-functional teams the responsibility to ensure campaign quality and performance stay intact. We also cover how to take your optimization strategy into the AI era, starting with some GEO tips!

    Episode Resource

    https://www.marketing.endeavoredge.com/data-and-tech/article/55330162/ai-prompt-building-for-b2b-ma…

    Subscribe to the MarketingEdge

    https://www.marketing.endeavoredge.com/subscribe

    Follow the MarketingEdge

    LinkedIn: https://www.linkedin.com/company/marketing-edge-endeavorb2b/?viewAsMember=true

    Facebook: https://www.facebook.com/profile.php?id=61581703051716

    X: https://x.com/MktgEdgeB2B

    Website: www.marketing.endeavoredge.com

    Más Menos
    13 m
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