Marketing your Private Practice with Kathy C Podcast Por Kathy Colaiacovo arte de portada

Marketing your Private Practice with Kathy C

Marketing your Private Practice with Kathy C

De: Kathy Colaiacovo
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Marketing Your Private Practice with Kathy C is the go-to podcast for dietitians, therapists, and service providers who want more clients without spending hours a day on social media.


Hi, I’m Kathy Colaiacovo, a marketing strategist and business coach, and I believe marketing your private practice shouldn’t be so complicated ... or take hours a day.


I’m not a dietitian and I don’t play one on TV :-) So I don’t teach what worked for me. I teach marketing strategies that have helped hundreds of private practice owners grow 5-, 6-, and even 7-figure businesses using the Thrive Marketing Method, a system built around the 4 Pillars of Marketing: Foundations, Messaging, Content, and Systems.

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In each episode, you’ll get practical, step-by-step guidance to:
• Book more consults and clients
• Spend less time on marketing and get better results
• Clarify your message so it connects and converts
• Streamline your marketing with a consistent content plan
• Build a sustainable practice and have time for your life outside of work

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This isn’t recycled social media advice or course-selling strategies that only worked for someone else. This is real marketing - built for real private practice owners - and it works.


Stop spinning your wheels and start marketing in a way that finally gets results.


Hit play and learn what works to build a practice with more clients, more freedom, and more time for the people and things that matter to you. Then hit Follow so you don’t miss any of my weekly lessons to help you grow your private practice.



© 2026 Pepper It Marketing Services, Inc.
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Episodios
  • More Clients, Less Content: 3 Simple Private Practice Marketing Shifts- Ep 178
    Apr 8 2026

    If your private practice marketing feels like a lot of work for very little return, you are not alone - and you are not doing it wrong. You are probably just doing too much of it in the wrong places.

    In this episode, you will find out why the most common marketing advice out there may actually be working against you - and what three simple shifts can change everything for your practice without adding more hours to your week.

    If you are a therapist, dietitian, or private practice owner who wants to get more clients without the weekly scramble, this episode is for you.

    Here's what you'll learn:

    1. Why creating more marketing content could be the exact reason your practice isn't growing - and what to do instead

    2. How to stop wasting time on social media and finally focus your marketing where your next client is already looking for you

    3. The 3 simple shifts can stop your weekly marketing scramble and help you book more clients without burning out

    If those shifts stay missing from your marketing, the people already looking for your help will keep landing on your website and leaving without booking a consult or reaching out.

    There are resources mentioned in this episode, and you can find them on the show notes page at:

    http://MarketingYourPrivatePractice.com/178

    Click here to send Kathy a text message about this Episode


    🔴 Say Hi! on Instagram

    🔴 Check out our free resources for practice owners

    🔴 I'd love if you would post a podcast review

    ~ Thanks for Listening!



    Más Menos
    16 m
  • The ONE Marketing Message That Gets More Clients to Say Yes - Ep 177
    Mar 25 2026

    Marketing for private practice owners works best when your message is clear - but most practice owners don't realize their message is the problem. If you're a dietitian, therapist, or coach who is showing up consistently but still not booking enough clients, this episode explains why - and walks you through exactly how to fix it.

    You'll learn:

    • Why one specific marketing message is the make-or-break factor for whether people book with you or keep scrolling
    • Why three common mistakes are making your message invisible - even when you're showing up and doing the work
    • How to build a simple step-by-step message that makes the right people think "that's exactly what I need"

    If people are finding you but not reaching out and booking discovery calls, this episode will show you exactly what is getting in the way and how to change it.

    Want a second set of eyes on your message? Book a free Marketing Review at https://www.pepperitmarketing.com/review


    ONE-LINE OFFER STATEMENT FORMULA:

    I help [who - identify your ideal client] is struggling with [their big problem] - through [your service or approach] - so they can [outcome or results]. And if you want to add that extra layer, what makes you different.


    SAMPLE -

    Before: "I work with clients on nutrition and lifestyle changes to support their overall health and wellbeing."

    After: "I help busy moms with IBS who are exhausted from cutting out every food and still not feeling better - learn a simple, sustainable approach to eating - so they can finally feel good without living in fear of food."







    Click here to send Kathy a text message about this Episode


    🔴 Say Hi! on Instagram

    🔴 Check out our free resources for practice owners

    🔴 I'd love if you would post a podcast review

    ~ Thanks for Listening!



    Más Menos
    20 m
  • 7-Step Website Checkup to Book More Clients in Private Practice - Ep 176
    Mar 18 2026

    If someone lands on your private practice website today and is ready to book a consult or even an appointment… can they do it in under 30 seconds without thinking?

    If the answer is no, or you’re not sure, then you’ll want to check out this episode because there could be a very simple reason why and better yet, simple steps to fix it.

    This is something I see all the time with dietitians, therapists, and service-based business owners. People are finding you, visiting your website, but they don’t follow through and book appointments or consults.

    Why? That is what you need to know as the CEO of your private practice or business.

    Listen in to this episode and learn:

    • Why people visit your website but don’t follow through and book
    • What makes someone decide not to book with you
    • The simple website checks that, once fixed, can turn more visitors into clients


    If you want to get more clients from the work you’re already doing, this is one of those simple checkups that can make a real difference.

    Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/176

    Download a PDF of the 7 Step Website checkup here - https://www.pepperitmarketing.com/websitecheckup



    Click here to send Kathy a text message about this Episode


    🔴 Say Hi! on Instagram

    🔴 Check out our free resources for practice owners

    🔴 I'd love if you would post a podcast review

    ~ Thanks for Listening!



    Más Menos
    27 m
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