If your private practice marketing feels like a lot of work for very little return, you are not alone - and you are not doing it wrong. You are probably just doing too much of it in the wrong places.

In this episode, you will find out why the most common marketing advice out there may actually be working against you - and what three simple shifts can change everything for your practice without adding more hours to your week.

If you are a therapist, dietitian, or private practice owner who wants to get more clients without the weekly scramble, this episode is for you.

Here's what you'll learn:

1. Why creating more marketing content could be the exact reason your practice isn't growing - and what to do instead

2. How to stop wasting time on social media and finally focus your marketing where your next client is already looking for you

3. The 3 simple shifts can stop your weekly marketing scramble and help you book more clients without burning out

If those shifts stay missing from your marketing, the people already looking for your help will keep landing on your website and leaving without booking a consult or reaching out.

There are resources mentioned in this episode, and you can find them on the show notes page at:

http://MarketingYourPrivatePractice.com/178

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

Marketing for private practice owners works best when your message is clear - but most practice owners don't realize their message is the problem. If you're a dietitian, therapist, or coach who is showing up consistently but still not booking enough clients, this episode explains why - and walks you through exactly how to fix it.

You'll learn:

• Why one specific marketing message is the make-or-break factor for whether people book with you or keep scrolling
• Why three common mistakes are making your message invisible - even when you're showing up and doing the work
• How to build a simple step-by-step message that makes the right people think "that's exactly what I need"

If people are finding you but not reaching out and booking discovery calls, this episode will show you exactly what is getting in the way and how to change it.

Want a second set of eyes on your message? Book a free Marketing Review at https://www.pepperitmarketing.com/review

ONE-LINE OFFER STATEMENT FORMULA:

I help [who - identify your ideal client] is struggling with [their big problem] - through [your service or approach] - so they can [outcome or results]. And if you want to add that extra layer, what makes you different.

SAMPLE -

Before: "I work with clients on nutrition and lifestyle changes to support their overall health and wellbeing."

After: "I help busy moms with IBS who are exhausted from cutting out every food and still not feeling better - learn a simple, sustainable approach to eating - so they can finally feel good without living in fear of food."

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!

If someone lands on your private practice website today and is ready to book a consult or even an appointment… can they do it in under 30 seconds without thinking?

If the answer is no, or you’re not sure, then you’ll want to check out this episode because there could be a very simple reason why and better yet, simple steps to fix it.

This is something I see all the time with dietitians, therapists, and service-based business owners. People are finding you, visiting your website, but they don’t follow through and book appointments or consults.

Why? That is what you need to know as the CEO of your private practice or business.

Listen in to this episode and learn:

• Why people visit your website but don’t follow through and book
• What makes someone decide not to book with you
• The simple website checks that, once fixed, can turn more visitors into clients
  
  
  

If you want to get more clients from the work you’re already doing, this is one of those simple checkups that can make a real difference.

Be sure to check out the resources mentioned on our show notes page at http://marketingyourprivatepractice.com/176

Download a PDF of the 7 Step Website checkup here - https://www.pepperitmarketing.com/websitecheckup

Click here to send Kathy a text message about this Episode

🔴 Say Hi! on Instagram

🔴 Check out our free resources for practice owners

🔴 I'd love if you would post a podcast review

~ Thanks for Listening!