Marketing with Heart: Standing Out by Showing Up - EP 50
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Marketing with Heart: Standing Out by Showing Up - EP 50
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In this episode of Realizations, host Andrea Gordon sits down with marketing strategist Katie Lance to explore how real estate agents can stand out by showing up—with authenticity, purpose, and consistency. Katie shares practical tips for creating a system that supports your voice, your audience, and your business. From social strategy to mindset and email marketing, this conversation reveals how to grow your real estate brand without losing yourself in the process.
🎧 Hosted by: Andrea Gordon
👤 Guest:
🏡 Katie Lance – Real Estate Marketing Strategist | Founder, Katie Lance Consulting
⭐ Guest Bio:Katie Lance is a nationally recognized social media strategist, keynote speaker, and best-selling author of #GetSocialSmart. As the co-founder of Katie Lance Consulting, she has spent over two decades helping real estate professionals grow their brands and businesses through smart, intentional social media strategies. Katie is widely known for her practical, relationship-driven approach to content marketing and video, and her expertise has been featured on Inman News, The Huffington Post, Forbes, and more. She leads the highly regarded #GetSocialSmart Academy and hosts an annual mastermind event at the Bellagio in Las Vegas.
💡 Key Topics Covered:
✔️ Creating simple, effective marketing systems
✔️ Personalizing your content without oversharing
✔️ Building trust with clients through video and email
✔️ Showing up consistently—even when you’re busy
✔️ Finding your marketing rhythm in any market
📇 Connect with Katie Lance:
🌐 Website → https://katielance.com/
📘 Facebook → https://www.facebook.com/KatieLanceConsulting
📷 Instagram → https://www.instagram.com/katielance
🔗 LinkedIn → https://www.linkedin.com/in/katielance
🎙 Follow Andrea Gordon – REalizations Podcast:
🌎 Website → https://andreagordon.com/
📘 Facebook → https://www.facebook.com/AndreaGordonRealEstate/
📷 Instagram → https://www.instagram.com/andreagordonrealestate/?hl=en
🔗 LinkedIn → https://www.linkedin.com/in/andreagordonrealestate/
💎 Produced by Icons of Real Estate -https://iconsofrealestate.com/