Marketing to Messaging: Navigating Compliance Across Diverse Channels

Join Kerry W. Kirby and Jimmy Lancaster, the masterminds behind the Multifamily Tech Gurus Podcast Series, as they delve into how compliance has become one of the most critical yet often misunderstood areas of multifamily operations. From marketing websites and social media strategies to resident communication tools and opt-in features, today's operators face a maze of evolving regulations that can impact everything from reputation to revenue.

In this episode, Kerry and Jimmy unpack the million-dollar question: how operators are keeping up with these changes, the strategies they are using to stay ahead, and what role their vendor partners should play in ensuring compliance across the board. With real-world insights and practical takeaways, this conversation shines a light on the importance of aligning technology, people, and processes to navigate the compliance landscape with confidence.

Kerry and Jimmy's Words of Wisdom: "Compliance isn't just about checking boxes — it's about protecting your communities, your residents, and your reputation. The rules are changing faster than ever, and operators can't do it alone. Vendors have to step up as true partners in the compliance game, because staying ahead today takes more than awareness — it takes alignment."

Resources: Compliance is Designed to Support a Diverse Range of Usage