Marketing the Wisconsin Way: Why We’re Not Like the Rest

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Why doesn’t New York-style marketing work in Wisconsin? Because we’re not New York. In this episode of The Scout Cast, we explore what makes marketing in the Badger State a breed of its own—from our loyalty to local businesses, to the sacred Packers schedule, to the magic of brat fry sponsorships.

Whether you're a local brand or a national marketer trying to “speak Wisconsin,” you’ll learn why authenticity, community ties, and a good flannel matter more than flashy tactics here. It’s relationship marketing with a Midwest twist—served with a side of cheese curds.

👉 Perfect for marketers, small business owners, and anyone trying to crack the code on Midwest messaging.

🎧 Listen now and learn how to market with heart—and humor—in the land of lakes, tailgates, and hyper-local pride.

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