Marketing in Uncertain Times: Erik Huberman of Hawk Media on Why Cutting Ad Spend is Always a Mistake | The Watson Weekend Ep. 62

In this episode of The Watson Weekend, hosts Rick Watson and Jess Lesetsky welcome Hawk Media founder & CEO Erik Huberman to discuss digital marketing strategies during economic uncertainty. Erik shares why cutting your marketing budget during challenging times is almost always a mistake, why a good product remains marketing's foundation, and how brands can become effective media companies. Plus, Nick Kaplan returns with week three of "Kaplan's Corner: Held Hostage" offering tactical advice on managing your workforce during turbulent times.

This episode is sponsored by Mirakl. Because "Traditional eCommerce" Is Just Code for "Not Growing" It's time to do better than the status quo. Join 450+ retailers who are scaling 6X faster with AI, automation, and a platform built for what's next. Marketplace, dropship, and retail media at enterprise-grade scale. It's time to accelerate with Mirakl.

CHAPTERS:

00:00:00 - Introduction

00:04:00 - Headline Hangover

00:11:41 - ChatGPT's New Shopping Features

00:19:00 - Erik Huberman on the Current Marketing Landscape

00:25:28 - Why Cutting Marketing is Always a Bad Move

00:34:00 - The Future of Social Media Marketing

00:47:27 - Kaplan's Corner: People Strategy in Uncertain Times

#DigitalMarketing #BrandStrategy #EcommerceMarketing #MarketingAgency #HawkMedia #BusinessStrategy #SocialMediaMarketing