In this episode of Marketing Wins, Valerie sits down with Chad Cannon to discuss strategic approaches to business growth, sales clarity, and community building. Chad shares insights from his journey from publishing and working for other thought leaders to his current work with founders through his consulting practice and Zenith Labs. They explore the importance of intentional marketing, quality lead generation, and creating supportive business communities that deliver genuine value.

• Chad's evolution from publishing to founder-focused consulting
• The Founder's Framework methodology
• The critical importance of clarity in sales and marketing strategies
• Building quality-focused lead generation systems
• Creating successful business communities and networking events
• Balancing personal branding with behind-the-scenes expertise

Chad divides his time between fractional work, one-day strategy sessions with founders, and his involvement with Zenith Labs, where they help companies grow revenue and profit in exchange for equity. Chad is currently developing his own methodology called the Founder's Framework and organizing events for business owners in Nashville and San Diego.

One of the conversation's central themes was the importance of clarity in sales and marketing. Chad emphasized that businesses must be direct in asking for the sale and controlling the dialogue rather than passively waiting for opportunities. Both agreed that clear messaging acts as an effective filter, saving time by attracting the right prospects and deterring poor-fit leads.

The conversation explored Chad's deliberate approach to personal branding throughout his career. While he prefers being behind the scenes rather than the face of a business, he recognizes the importance of strategically sharing his expertise and experiences online to establish credibility and connections.

• Chad's consulting company: Zenith Labs
• Chad's methodology: The Founder's Framework

• Follow Valerie on social media for updates when this episode goes live
• Learn more about Chad Cannon and his work with founders
• Stay tuned for more episodes of Marketing Wins!

In this energizing conversation, Valerie Morris sits down with Nir Hindie to explore the intersection of art, creativity, and business. Nir shares his unique perspective as a keynote speaker and coach who brings artistic thinking into corporate business environments.

• Nir introduces his concept of "Business Artistry" and how he's developing courses around this philosophy
• The importance of bringing creative and artistic thinking into business environments
• How the business world often overlooks the value of artistic approaches

• Discussion on how education and society often force people to choose between being creative or analytical, and why we can’t be a mix of both.
• The need for a holistic approach where creativity is valued equally to other disciplines
• The role of storytelling and human emotions in creating meaningful business experiences

• Nir's journey in building his brand and finding believers in his vision
• His successful collaboration with Google for entrepreneurs and creating Google Creativity week
• The separation between his personal brand and his company's brand (The Artian)
• The importance of documentation and social proof in establishing credibility

• Nir's approach to building consistency and value in his online presence
• His weekly Substack newsletter and commitment to providing value
• Insights on publishing content as a non-native English speaker
• Emphasis on commitment and consistency over metrics like follower count

• Overcoming the fear of vulnerability that often prevents people from embracing creativity
• Finding art in small things and everyday experiences
• The value of being present and observant in daily interactions
• Practical ways to incorporate artistic thinking into business practices

Nir Hindie is a keynote speaker, coach, and interactive guide in business schools. Through his company The Artian, he helps businesses tap into creativity and artistic thinking to solve problems and create meaningful experiences for their customers and employees.

• Follow Nir's Substack newsletter for weekly insights on business artistry
• Learn more about his keynote speaking and leadership work.

Join Valerie Morris and Joyce Feustal as they discuss all things LinkedIn and how to optimize not only your profile, but how you show up on a regular basis on this platform. Joyce runs a unique consultancy for users and works heavily in LinkedIn. She shares amazing inspiration

Connect with Joyce on LinkedIn

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Marketing Wins is hosted by Valerie Morris of Tintero Creative