Marketing Trends for Photographers in 2026

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A new year brings new marketing trends — but not all of them are worth your time.

In this episode of the Girl Means Business Podcast, I’m breaking down the most important marketing trends for photographers in 2026 — the shifts that are actually helping photographers book more clients, build sustainable businesses, and step away from burnout.

We’re talking about what’s really changing in photography marketing, including:

✨ Why search-based marketing (SEO, Pinterest, blogs) is outperforming social media

✨ The growing importance of email lists and owned audiences

✨ Why smaller, more intentional audiences are driving better results

✨ The return of local marketing and community visibility

✨ Simpler offers, clearer messaging, and easier booking experiences

✨ Why personality-driven brands are winning in a crowded market

This episode isn’t about chasing every shiny new platform — it’s about focusing on what works, what lasts, and what fits real life as a photographer in 2026.

If you want a marketing strategy that feels calmer, smarter, and more sustainable this year, this episode will help you cut through the noise and focus on what actually moves the needle.

🎧 Tune in and start 2026 with clarity, confidence, and a marketing plan you can actually maintain.

It's a SECRET PODCAST just for YOU!

If you are tired of fighting with an algorithm or keeping up with social media trends, then it's time to change things up!

Inside the 7-day Booking Blueprint private podcast I am sharing the EXACT marketing strategy that has kept my photography business booked for the last 8 years!

Start Listening NOW --> https://girlmeansbusiness.myflodesk.com/pivatepod

Support the show

✨ Join The Marketing Collective FREE Facebook Group for Photographers ✨

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🎁 Freebies (Because Who Doesn’t Love Free Stuff?!)

Email Marketing Starter Kit – Get clients sliding into your inbox ➡️ - www.girlmeansbusiness.com/emailkit

Know Your Niche Workbook – Find your focus & attract dream clients ➡️ - https://spring-feather-348.myflodesk.com/

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