Marketing Beyond with Alan B. Hart Podcast Por Alan B. Hart arte de portada

Marketing Beyond with Alan B. Hart

Marketing Beyond with Alan B. Hart

De: Alan B. Hart
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Join Alan B. Hart as he dives into conversations with the world's leading chief marketing officers and business innovators. Tune in to get inspired by the stories and experiences of marketing visionaries—and stay ahead of the curve.© 2025 Economía Marketing Marketing y Ventas
Episodios
  • 34: Reaching patients directly in medtech: Insights from Medtronic's Senior Director of Global Integrated Communications, Neuromodulation, Naomi Rodiles

    34: Reaching patients directly in medtech: Insights from Medtronic's Senior Director of Global Integrated Communications, Neuromodulation, Naomi Rodiles
    Feb 18 2026
    How do you raise awareness for complex, highly regulated medical therapies when most eligible patients do not even know it exists? At CES 2026, Alan Hart spoke with Naomi Rodiles, senior director of Global Integrated Communications, Neuromodulation, at Medtronic, about the patient communication required to grow adoption of therapies like deep brain stimulation that can support management of movement disorders like Parkinson's. Naomi explains that the challenge is not clinical efficacy or provider trust, but rather awareness. Even proven therapies can sometimes remain invisible to patients until late in their journey. She outlines how her team is evolving from primarily health care provider-centered messaging to a multichannel, digital-first communications model designed to directly reach patients and caregivers to help them discover, understand and evaluate options earlier. Naomi emphasizes that effective patient marketing in medtech is less about promotion and more about credible education that empowers better conversations in the clinician's office, while strengthening provider partnerships. She also shares practical leadership lessons from the transformation: design for modern consumer expectations, build integrated channel presence so information is findable when people search, and adopt AI carefully to scale content and storytelling within a regulated environment. In this episode, you'll learn: Why awareness, not efficacy, is often the real growth constraint for complex offerings and strategies to navigate it Ways to win trust by prioritizing education over promotion Practical lessons for scaling content in regulated, high-stakes categories using AI Key highlights: [00:00] Introduction [01:00] Starting out at BET's Rap City [02:15] Naomi's path to Medtronic [02:50] The scope of Medtronic [03:50] Medtronic's neuromodulation therapies [05:55] Marketing life-changing solutions [07:50] Evolving the messaging [10:15] Lessons learned [11:45] Symbiotic relationships with health care providers [13:10] An experience that defines you: Falling in love with journalism [14:40] Advice to your younger self: Be mindful of burnout [15:05] A topic marketers need to learn more about: AI [16:00] What are you curious about: AI for equity [16:50] Largest potential threat to marketers today: Resisting change [18:10] CES trends: AI becoming helpful in everyday life Resources mentioned: Medtronic CES Medtronic Deep Brain Stimulation (DBS) therapy Medtronic Percept DBS system Actualize Impact BET's "Rap City: Tha Basement" Follow the podcast: Listen on Apple Podcasts   Listen on Amazon Music  Listen on Audible  Listen on iHeart Radio Listen on Spotify   Connect with Naomi Rodiles and Medtronic: Naomi Rodiles on LinkedIn Medtronic on LinkedIn Medtronic on YouTube Connect with Alan Hart and Deloitte Digital:    Alan Hart on X Alan Hart on LinkedIn  Deloitte Digital on LinkedIn  Deloitte Digital on Instagram  Deloitte Digital on YouTube  Deloitte Digital on Threads   
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    20 m
  • 33: Rethink customer experience orchestration with AI: Insights from Adobe Enterprise CMO Rachel Thornton

    33: Rethink customer experience orchestration with AI: Insights from Adobe Enterprise CMO Rachel Thornton
    Feb 4 2026
    How can marketing leaders deliver personalization at scale as content demands surge? How do brands protect discoverability as customers shift their search focus from SEO to answer engines and AI agents? At CES 2026, Alan Hart sat down with Rachel Thornton, Enterprise CMO at Adobe, to unpack the ways AI is reshaping customer experience orchestration and the content supply chain. Rachel explains that real personalization drives a major increase in content needs, and that AI can compress production cycles so teams can create, test and optimize large volumes of campaign assets faster than humans alone while staying consistent and on-brand across channels. The conversation then turns to generative engine optimization (GEO) and answer engine optimization (AEO) where Rachel notes discoverability is increasingly dependent on how brands show up in AI-driven search results and in the broader ecosystem of content beyond their own websites. Throughout the conversation, Rachel reinforces that making AI work requires coordinated change across data foundations, processes and skills, not just new tools. She also offers practical lessons for other CMOs on centering customer needs and building a culture of curiosity and experimentation, so teams keep learning as the marketing playbook evolves. In this episode, you'll learn: Ways AI enables personalization at scale Strategies to modernize the content supply chain How AI is shifting marketing and the adjustments marketers can make to stay discoverable Key highlights: [00:00] Introduction [01:00] A love of reading [01:40] Rachel's career path [02:50] Life as the Enterprise CMO [03:55] How AI is changing the marketing role [06:05] Content supply chain at its best [07:45] Using AI to its full potential [09:20] Discoverability in the AI era [11:45] Lessons for CMOs [13:20] Examples of companies doing marketing well [14:15] An experience that defines you: Customer face time [16:05] Advice to your younger self: It's not linear. Try new things! [16:45] A topic marketers need to learn more about: AI [17:40] What are you curious about: Robots [18:30] Largest opportunity to marketers today: "Everybody is a creator at heart" [19:50] CES trends: Embedded AI Resources mentioned: The Covenant of Water by Abraham Verghese Adobe Creative Cloud Adobe Marketo Engage Adobe GenStudio for Performance Marketing Adobe LLM Optimizer Adobe Digital Academy Project Fizzion (Coca-Cola x Adobe) Adobe x NFL partnership CES Follow the podcast: Listen on Apple Podcasts   Listen on Amazon Music  Listen on Audible  Listen on iHeart Radio Listen on Spotify   Connect with Rachel Thornton and Adobe: Rachel Thornton on LinkedIn Adobe on LinkedIn Adobe on Instagram Connect with Alan Hart and Deloitte Digital:    Alan Hart on X Alan Hart on LinkedIn  Deloitte Digital on LinkedIn  Deloitte Digital on Instagram  Deloitte Digital on YouTube  Deloitte Digital on Threads   
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    21 m
  • 32: Strategies to link marketing to revenue: Insights from Anaplan CMO Jim Freeze

    32: Strategies to link marketing to revenue: Insights from Anaplan CMO Jim Freeze
    Jan 21 2026
    How might your marketing strategy change if you could prove—with shared baselines and benchmarks—which efforts truly move the needle, and which don't? Anaplan CMO Jim Freeze explains how AI is evolving marketing workflows, elevating creative focus, and tightening the link to measurable outcomes. He details how his team sets explicit productivity goals and uses AI to support content development, enabling marketers to spend more time on strategy, creativity and smarter channel-mix decisions. He also dives into measurement fundamentals with practical advice leaders can act on now: establish transparent targets, align on baselines and industry benchmarks, and report progress regularly. The conversation also emphasizes tighter alignment with sales, stronger finance fluency for marketers, and preparing for the AI-driven search that will reshape content and site strategy. In this episode, you'll learn: Jim's tips to demonstrate marketing's value with metrics leaders trust The importance of baselines, benchmarks and transparent reporting to earn credibility with the C-suite The potential benefits of cross‑functional accountability and AI integration to pipeline velocity, win rates and team focus Key highlights: [00:00] Introduction [01:40] Our first math major and second lawyer [04:20] From programming in C to being a CMO [07:55] The scope of Anaplan [12:15] How Anaplan is using AI [15:45] The evolution of the marketer role [18:45] Demonstrating the value of marketing [23:25] The importance of transparency [26:55] Ways to improve your measurement framework [30:00] An experience that defines you: Leaving law [32:25] Advice to your younger self: Take more risks [33:10] A topic marketers need to learn more about: Finance [34:50] Trends and subcultures to watch: AI search [35:40] Largest opportunity to marketers today: AI Resources mentioned: Anaplan Follow the podcast: Listen on Apple Podcasts   Listen on Amazon Music  Listen on Audible  Listen on iHeart Radio Listen on Spotify   Connect with Jim Freeze and Anaplan: Jim Freeze on LinkedIn Anaplan on LinkedIn Anaplan on YouTube Connect with Alan Hart and Deloitte Digital:    Alan Hart on X Alan Hart on LinkedIn  Deloitte Digital on LinkedIn  Deloitte Digital on Instagram  Deloitte Digital on YouTube  Deloitte Digital on Threads   
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    39 m
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