When a potential client is searching for a therapist, what actually makes them say, “Yes, this is the one”? In this episode, I break down what really drives client decisions—and spoiler: it's not your credentials or your list of modalities.

I’ll walk you through how specificity in your niche and messaging creates connection, trust, and the kind of clarity that makes you easy to choose (and refer to). You’ll also hear why being “for everyone” is actually a fast track to being forgettable, and how choosing a niche isn’t a forever decision—it’s a powerful starting point.

If you’ve ever struggled with the fear of boxing yourself in or wondered why your website isn’t converting like you hoped, this conversation is going to shift how you think about your marketing.

Here’s what you’ll learn in this episode:

1️⃣ Why specificity—not credentials—is what actually makes you memorable and referable

2️⃣ A reframe of niching that removes the pressure and opens up more connection with your right-fit clients

3️⃣ Real-life examples of niche statements that move clients from “just looking” to “this is the therapist for me”

Resources & Links Mentioned:

Magnetic Niche Method: walkerstrategyco.com/mnm

The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If you’ve ever found yourself overwhelmed by the endless stream of marketing advice—try Instagram! Start a blog! Don’t forget TikTok!—this episode is for you. I’m diving into why so many therapists feel stuck despite being constantly busy and how to shift from scattered motion to meaningful progress.

You’ll learn how to filter the noise and focus only on strategies that are actually built for your ideal clients, your schedule, and your vision for private practice. This isn’t about doing more. It’s about doing the right things—clearly and sustainably. By the end of this episode, you’ll have a simple framework to help you decide which marketing tactics to keep and which to let go.

Here’s what you’ll learn in this episode:

1️⃣ Three grounding questions to cut through the marketing noise and choose strategies that actually fit your practice

2️⃣ Why “more marketing” isn’t the answer—and what to focus on instead for real traction

3️⃣ How to avoid burnout by building a visibility plan that honors your energy and long-term goals

Resources & Links Mentioned:

The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If your therapy website is packed with impressive-sounding phrases like “evidence-based modalities” or “navigating relational stressors,” this episode is for you. I’m diving into one of the most common missteps I see therapists make: trying to sound smart at the expense of real connection.

You’re not alone if writing for your website feels way harder than it should. You’ve spent years immersed in academia and clinical spaces that value expertise and precision—but that same tone often creates distance with potential clients. Today, we’ll talk about what your copy should sound like instead, and I’ll walk you through practical rewrites to help your site feel more like you.

Whether you're struggling to fill your caseload or just want your online presence to feel more authentic, this episode will help you make a meaningful shift that resonates with the right-fit clients.

Here’s what you’ll learn in this episode:

1️⃣ The surprising reason “professional” copy often misses the mark—and what to focus on instead

2️⃣ A simple test to instantly tell if your copy connects or confuses

3️⃣ Real-world before-and-after website copy examples you can learn from and adapt

Resources & Links Mentioned:

• Confident Copy: walkerstrategyco.com/cc
• Done-for-you services: walkerstrategyco.com/services
• The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.