Feeling overwhelmed by the endless Black Friday deals—and wondering if any of them are actually a good fit for your practice? This special Monday episode is your complete, therapist-friendly guide to Walker Strategy Co’s Five Days of Deals. Whether you're brand new, growing steadily, or ready to seriously uplevel, there's something here designed for you.

Before diving into the offers, I walk you through the three questions that matter most when deciding what to invest in: What’s your primary goal right now? What’s your biggest bottleneck? And what’s your bandwidth? From there, I walk you through each day’s deal—who it’s for, what it includes, and how it can support your private practice without burnout or guesswork.

Here’s what you’ll learn in this episode:

1️⃣ How to match your current season of practice to the right marketing resource (and avoid wasting time or money)

2️⃣ The difference between Confident Copy and The Fill Your Practice Formula—and how to know which one fits your style

3️⃣ Why design, niche clarity, or time might be your biggest bottleneck—and what to do about it

Resources & Links Mentioned:

• Black Friday Deals Hub: walkerstrategyco.com/bf25
• Confident Copy (all tiers): walkerstrategyco.com/cc
• Magnetic Niche Method: walkerstrategyco.com/mnm
• Squarespace Templates: walkerstrategyco.com/templates
• Therapist DIY Brand Kit: walkerstrategyco.com/dbk
• Done-for-you services: walkerstrategyco.com/services
• Today’s Full Caseload: walkerstrategyco.com/tfc
• PsychToday Success Pack: walkerstrategyco.com/ptsp

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

You’re not imagining it—therapy might be in demand, but your marketing space can still feel crowded. Whether you're one of 35 therapists commenting on a Facebook ISO post or buried in a sea of Psychology Today profiles, it can feel impossible to stand out. In this episode, I unpack why that’s happening—and how to rise above it without becoming someone you’re not.

We’ll explore the “sea of sameness” so many therapists get caught in, and I’ll walk you through four places your real voice already lives. This episode isn’t about sounding louder or flashier—it’s about being more you, so the right clients can finally find you.

Here’s what you’ll learn in this episode:

1️⃣ Why “looking professional” often backfires—and how over-polishing your copy might be hiding your best marketing asset

2️⃣ Four specific places your authentic voice already lives (and how to bring them into your website, Psychology Today, and social posts)

3️⃣ How to use AI as a collaborator—not a ghostwriter—so your copy sounds like you, not a bot

Resources & Links Mentioned:

• Confident Copy: walkerstrategyco.com/cc
• Done-for-you services: walkerstrategyco.com/services
• 5 Days of Deals (Black Friday Sale): walkerstrategyco.com/bf25
• Early Bird List for Daily Doorbusters: walkerstrategyco.com/early-bird
• The Walker Strategy Co website: walkerstrategyco.com
• Our free Facebook Group: facebook.com/groups/getbookedout

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

If marketing your private practice feels like staring down a giant, tangled to-do list—you’re not alone. In this episode, I walk you through a simple, grounded framework to help you get unstuck and figure out exactly where to focus your marketing energy. Whether you’re brand new or knee-deep in your business and still feeling overwhelmed, this conversation will help you take a deep breath and take your next right step.

We’ll talk through the three stages of your client’s journey—Unaware, Aware, and Sure—and how to reverse-engineer your marketing to support that path. Plus, I’ll share the most effective conversion strategies I see therapists use to consistently attract RightFit, full-fee clients.

Here’s what you’ll learn in this episode:

1️⃣ Why starting with “making people aware” can backfire—and what to focus on first instead

2️⃣ The three client journey stages and how to align your marketing with each one

3️⃣ A decision-making framework to help you prioritize what to work on next without the overwhelm

Resources & Links Mentioned:

• The Walker Strategy Co website: walkerstrategyco.com
• Magnetic Niche Method: walkerstrategyco.com/mnm
• DIY Brand Kit: walkerstrategyco.com/dbk
• PsychToday Success Pack: walkerstrategyco.com/ptsp
• Confident Copy: walkerstrategyco.com/cc
• Black Friday Deals: walkerstrategyco.com/bf25
• Join the Get Booked Out Facebook group: facebook.com/groups/getbookedout

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by Anna Walker—marketing coach, strategist, and founder of Walker Strategy Co—each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.