In this episode of Marketing Spark, Mark Evans sits down with Dan Sanchez, a former podcasting leader turned AI marketing consultant, to explore his incredible transition into the world of artificial intelligence. From feeling behind the curve with ChatGPT to becoming a trusted voice in AI for marketers, Dan shares the pivotal moments and painful lessons that led him to reinvent himself.

You’ll learn how chain prompting changes how we use AI tools, why top-of-funnel SEO is dying, how to build a personal brand that stands out in an AI-saturated world, and what marketers can do right now to catch up and stay ahead. Whether you're AI-curious or all-in, this episode delivers a roadmap for future-proofing your marketing strategy.

Topics We Cover:

• The AI wake-up call that changed Dan’s career path
• What most marketers still misunderstand about chain prompting
• The “30-30-30” framework for becoming a trusted voice in any niche
• How AI is reshaping SEO, blogging, and brand trust
• The 5 categories of essential AI tools every marketer should use
• How to stand out when everyone is using the same tools

As B2B SaaS companies focus on retention rather than acquisition, customer intelligence is becoming more important.

On this episode of Marketing Spark, Mike Diaz talks about the different ways that companies can leverage data and information to keep customers in the fold.

In this episode of Marketing Spark, we dive deep into the world of LinkedIn with Florian Decludt, a renowned strategist who's been guiding entrepreneurs on leveraging this powerful platform.

Florian's insights are gold whether you're looking to build your brand, network effectively, or supercharge your content engagement.

Discover the dos and don'ts of posting, tactical advice to maximize engagement, and the secrets behind a standout LinkedIn profile.

If LinkedIn is on your radar (and it should be!), this is an episode you won't want to miss.

As B2B SaaS sales become more challenging, demand gen can be an important way for companies to attract, educate, encourage, and nurture prospects.

In this episode of Marketing Spark, Chris Roche talks about the benefits of demand gen and how companies can get started or ramp up their efforts.

We also talk about how B2B SaaS brands can leverage LinkedIn and experiment with TikTok.

Some companies aim to stand out from the crowd. They want to differentiate themselves from companies that walk, talk, and sound the same.

Some companies want to go a step further. They want to compete in a new category.

They embrace a concept called category design in which they define and lead a new market.

In this episode of Marketing Spark, Josh Lowman offers insight into the definition of category design and how one of his clients embraced the concept.

LinkedIn has emerged as a powerful platform for personal branding and establishing new connections.

Powered by a steady stream of value-added content and relentless engagement with a growing network, Jason Vana has become one of the highest-profile marketers on LinkedIn.

In this conversation, Jason talks about how he approaches LinkedIn and why he sees it as an effective platform to drive leads and make money.

Every B2B company wants to capitalize on the power of SEO.

But there are fundamental mistakes at these companies make that undermine their marketing activities.

Dev Basu, chief experience officer with Powered by Search, said SEO delivers when companies create research-driven content that meets the needs of target audiences.

Building a content marketing strategy is a lot like building a house, says Visme's Farzad Rashidi .

You need a good foundation and infrastructure and a nice facade.

You need to have a clear understanding of the best keywords that will attract readers to content and determine the most relevant channels to publish content.

But creation should only account for 20% of your time.

80% should be devoted to promotion and distribution, as well as updating and refreshing existing content.

That's the formula for content marketing success.