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Resumen del Editor

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
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Episodios
  • Fictional Character Generates Millions in Pipeline

    Fictional Character Generates Millions in Pipeline
    Nov 13 2025
    In this episode, Eric and Neil break down how parody personas are becoming a secret growth engine for B2B brands. They analyze CompAI’s fictional character “Henrik Johansson,” how the account generated millions of impressions in days, and why entertainment-driven content can outperform traditional marketing. They also discuss the viral resurfacing of Peter Thiel’s 2020 email, how economic pressure shapes voter behavior, and what marketers can learn from shifting generational sentiment and online narratives. Key takeaways ● Parody accounts can drive real pipeline through high-engagement storytelling ● Viral narratives amplify brand awareness when aligned with product value ● Economic sentiment influences content performance and audience behavior TIMESTAMPS (00:00) How CompAI used a parody account to get 10M+ impressions (04:30) Why humor accelerates B2B brand awareness (08:10) Breaking down Peter Thiel’s resurfaced email (12:45) Generational economics and shifting voter behavior (17:20) Marketing lessons from viral political and cultural moments 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ https://www.youtube.com/@neilpatel
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    22 m
  • The Two Main Factors That Drive Business Success

    The Two Main Factors That Drive Business Success
    Nov 12 2025
    In this episode, Eric and Neil dive into the battle between profitability and loyalty, why leads fuel growth, and how to innovate without being first. They reveal how to stand out in an AI-saturated landscape using proprietary data, events-driven B2B strategies, and recruiting frameworks that scale revenue. Key takeaways ● Marketing + innovation compound long-term growth ● Proprietary data and human stories beat AI content ● Role-play hiring and referrals protect your pipeline TIMESTAMPS (00:00) Drucker on marketing and innovation (03:35) Profitability vs. customer loyalty (06:12) Events-driven B2B growth strategies (15:03) Proprietary data storytelling (23:32) Recruiting frameworks that drive revenue 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. LEARN MORE ABOUT THE HOSTS Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel FREE RESOURCES Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/
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    33 m
  • Don't Outsource Your Writing To AI!

    Don't Outsource Your Writing To AI!
    Nov 11 2025
    AI slop, viral posts, and why human review still matters. Neil and Eric unpack the dangers of AI-generated content that fabricates facts, the rise of “set it and forget it” marketing, and why guidelines beat hype. Timestamps (00:00) AI slop cold open (00:20) Viral post confession (01:40) Fabricated metrics risk (03:05) Unreviewed AI at work (04:55) AI stocks and valuations (06:30) AI tools vs agencies (08:10) Set clear AI guidelines (08:40) Consultants and CYA insurance (10:40) Cluey growth critique (12:20) Sticky customers over hype (13:25) Wrap up and next topics To suggest a topic, go to ⁠https://www.marketingschool.io⁠. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!
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    16 m
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