In this Marketing Over Coffee:
Chris and John onsite at the Omni in Boston's Seaport District talk about the event, Gemini 3, GEO, and more!

Direct Link to File

Live from MarketingProfs B2B in Boston!

Google Gemini 3 Released - The smartest AI on the market

Google serving up GenAI pages over organic SERP results

How will this affect GEO?

7:38 - 9:00 NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today!

The difference between getting in the model vs. being retrieved by the model

Cloudflare crash

Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Holiday Gift Guide

The Expendables

The AI Ready Strategist course is now available!

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Learn about AI Agents, faster AI, why you'd want a million unread email in your inbox, and more!

Direct Link to File

London Event Wrap Up!

Google Opal rolls out beyond US only, check out the TI livestream

Moonshot AI's Kimi K2 Instruct Reasoning

Improving AI 200x with smarter math

8:10 - 9:48 NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today!

Financial risks of China's free AI Models

Jay Schwedelson and his 1,000,000 unread email inbox

Guru event - the Virtual Boondoggle

Shoutout to RingCentral for superior audio fidelity

18:18 - 19:54 Use Framer to get websites up and running effortlessly and leave the design tool paywall behind. Ready to design, iterate, and publish all in one tool? Start creating for free at Framer.com/design, and use code MOC for a free month of Framer Pro

Earbuds - Status Pro X, AirPods 4 w ANC

Anker Powerbank w Cable and Watch Charger

iOS 26 watch upgrade hits the battery hard

Holiday Gift Guide - Aura Frames, Leatherman

The Expendables

The AI Ready Strategist course is now available!

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Learn about big branding campaigns vs always on, ad tech, generative ads and more!

Direct Link to File

Chloe is Spotify's Global Head of Product and Commercial Growth, overseeing a team of Product Marketers, Trainers and Marketing Scientists, responsible for accelerating product adoption and commercial growth for Spotify Advertising.

Starting at Digitas (past interview), and over to SnapChat

Transitioning from branding plays to self service ad platform

What's the Spotify ad platform made up of today?

The walled garden Ads Manager vs. the Spotify Ad Exchange for programmatic

Instream audio, instream video, and display ads

9:49 - 12:18 NEXT Insurance is built for small businesses and they make it ridiculously easy to get covered. You can do it all online in minutes: no calls, no paperwork, no hassle. Your business can be covered today. With transparent pricing, flexible plans, and instant proof of insurance, NEXT helps you protect your work, your team, and your reputation, so one mistake doesn't undo years of hustle. Get a quote today!

AdTech for creators and their promotional goals

Switching from big launch to always on campaigns

What's on your radar for the next year as far as new technologies?

Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more!

The GenAI Audio Tool - creating the copy, selecting the voice

Listeners are more receptive if there's a background track

Diary of a CEO

The AI Ready Strategist course is now available!

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Learn About Relevance, Culture, and Gaming in Marketing and More!

Direct Link to File

Head of State Farm Marketing Alyson Griffin talks about life managing one of America's best loved brands

Coming up through Silicon Valley leading brands HP and Intel

Went from having HP as an agency client to join the internal team

Navigating extreme career transitions

Getting global experience from HP

Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more!

Even big brands can have relevance problems

Tripling down on Jake

Bateman vs. Batman

Cranking it up on Gaming with Gamerhood

Leveraging cultural moments

The AI Ready Strategist course is now available!

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Busy putting out fires, see you next week!

Direct Link to File

The AI Ready Strategist course is now available!

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Learn about clean data, AI strategy and more with Katie Robbert, CEO of Trust Insights!

Direct Link to File

AI Ready Data Quality Audit

6Cs of Data Quality

Sora 2 video - New channel from Tim Street! Comedy Gum

Dolly is still bringing it

Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more!

Latest Adam Sandler standup is fantastic

Today in crappy pitches - a company can help us with podcasting

Derek Sivers is giving away all his books for free until the 18th

Wednesday, Peacemaker on HBO, Unknown Number on Netflix

London sold out

MAICON and Profs

The AI Ready Strategist course is now available!

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Learn about the basics, infrstructure, channels, and more!

Direct Link to File

The Book: Click Here - The Art and Science of Digital Marketing and Advertising

On Spotify: Click Here - The Art and Science of Digital Marketing and Advertising

Starting out with a paper airplanes site on Geocities

Working at eBay as Facebook started

Writing on Planes, taking inspiration from David Ogilvy

Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more!

Targeting and Untargeting

Measuring Lifetime Value of Customers

The importance of measuring marginal return

NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.

When to use agencies, why you should keep SEO in house

Why is the US lagging on messaging and boosting influencers?

Chip War - parallels between the current state of AI versus past days of the semiconductor industry

The AI Ready Strategist course is now available!

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters

In this Marketing Over Coffee:
Learn about the latest snake oil, the new LinkedIn, insane projectors, and more!

Direct Link to File

Everyone is talking about Optimization for AI and I haven't seen proof of anything

Nothing beats having a "How did you hear about us?" field

LinkedIn algorithm paper running running wild, you have to read it right now.

Insta360 GO Ultra is now available! 4k, magnetic mount, removable storage, waterproof and so much more! The first 30 to use the discount code moc get free sticky tabs to mount the camera to your jacket, backpack, and more!

Ethan on Chats not getting better

AirPods Pro 3 deliver in Chris testing

Spotify - Mixing! Also Apple Watch/Shazam/Spotify Integration

Nebula X1Pro - Mobile with 4k laser and 7.1.4 Spatial Sound, Microphones and 200 inch inflatable screen for $3,700

Timbuk 2 Man Purse

New: Claude 4.5

Join the workshop with Chris October 31 in London. Only 7 seats remain!!

The AI Ready Strategist course is now available!

Ask for more at Analytics for Marketers!

Sign up for the text line: 1-617-812-5494

Join John, Chris and Katie on threads, or on LinkedIn: Chris, John, and Katie

Sign up for the Marketing Over Coffee Newsletter to get early access!

Our theme song is Mellow G by Fonkmasters