Marketing, Media, and the Future of Women’s Professional Sports Podcast Por arte de portada

Marketing, Media, and the Future of Women’s Professional Sports

Marketing, Media, and the Future of Women’s Professional Sports

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Eric Bradlow, Wharton Marketing Professor and Chair of the department, explores the financial future of women’s professional sports, emphasizing how WNBA players can enhance their total earning potential through personal branding, media exposure, and marketing opportunities beyond traditional league salaries.

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