Staying innovative in one of the world’s most competitive categories is not a choice, it’s a non-negotiable.

In this inspiring conversation with Zoe Mason, Category Manager for Nestlé Confectionery, Nicole and Jamie dive into Zoe's career journey, what makes her tick, and the lessons she’s learnt about finding the sweet spot between creativity and commercial impact.

Listen now to learn more about what it takes to make your mark in a fast-moving industry.

What does it take to build trust and deliver truly meaningful client experiences in private banking?

Danielle Delport, Financial Services Marketing Strategist, joins Kele and Loren to share how empathy, curiosity, and intentionality have shaped her marketing journey.

From navigating high-stakes environments to creating personalised, human-centred campaigns, Danielle unpacks the lessons that have helped her thrive in a complex and fast-changing industry.

In this episode, Cassie Jaganyi joins Nicole and Jamie for an open conversation on the power of purpose-led storytelling in global communications. Cassie reflects on her journey from Procter & Gamble to Uber, sharing lessons on building narratives that connect brands to culture and drive real impact.

She also unpacks why curiosity, empathy, and clarity are essential for communicators navigating complex, fast-changing markets.

A must-listen for marketers, communicators, and leaders shaping stories that matter.

Athini Qwede joins Nicole and Jamie for a candid and inspiring conversation about ambition, resilience, and navigating the ever-changing media landscape.

With over a decade of experience driving results for global brands across EMEA and the UK, Athini shares her journey from building her career in South Africa to working on high-profile accounts in London. She reflects on the power of stepping outside your comfort zone, turning failure into growth, and staying relentlessly curious in a fast-paced industry.

An inspiring listen for marketers and media professionals driven by daring ideas and brave career choices.

Recorded beachside at Cannes Lions, Alexandra Illiashova, Head of Integrated Brand Communications at Danone Benelux, joins Declan Hollywood for a refreshing and candid conversation about creativity, ambition, and navigating the fast pace of modern marketing.

From launching a business on live TV to leading brand strategy at scale, Alexandra reflects on the power of standing out, surrounding yourself with aspiration, and embracing the thrill—and challenge—of constant innovation.

An energising episode for marketers chasing bold ideas in a one-second world.

In this episode, Tsakane Mtenjane joins Lara Harper for a compelling conversation on leadership, influence, and navigating the evolving marketing landscape. Tsakane shares powerful reflections on staying curious, embracing humility as you rise through the ranks, and why integrity and courageous conversations are non-negotiables in leadership.

From leveraging influencer marketing with purpose to putting the brand, not the individual, at the center of the story, this episode is packed with clarity, wisdom, and heart.

A must-listen for marketers, leaders, and future C-suiters ready to lead with authenticity.

In this special Cannes Lions episode, Laurens Griep, Global Digital Manager at Heineken, joins Declan Hollywood to explore the evolving intersection of technology and creativity. Laurens shares why, despite advancements in data and targeting, it's still great ideas that win hearts—and how brands that master both will lead the future.

He also unpacks the thinking behind Heineken’s new social planning tool, the “Hei” app, designed to solve a simple yet universal insight: planning a night out often takes longer than enjoying it.

A sharp and inspiring conversation for marketers looking to blend purpose, utility, and creativity in the digital age.

In this episode, Trix van der Vleuten, CMO of The Social Hub and author of "Made for President," joins Jon Ratcliffe to share her remarkable journey from rejecting the commercial world to becoming a transformative marketing leader across global brands like KFC, Google's Nest, Kraft Heinz, and SAP Miller.

Trix reveals how every great brand story emerges from a founder's frustration with the world, and how she rediscovered KFC's authentic narrative through the powerful "United by the Bucket" campaign. From her parents' toy shop to leading teams at multinational corporations, she unpacks the art of authentic storytelling and why genuine purpose beats short-term performance every time.

With insights spanning her work on iconic brands like Grolsch to her passion project of writing a children's book challenging gender stereotypes, Trix offers profound wisdom on energy balance, team empowerment, and why creating fun is marketing's most underestimated power. She shares her philosophy that marketers should focus on where audiences are rather than pushing messages, and why authenticity will become the ultimate differentiator in our AI-driven world.

A must-listen for brand strategists, purpose-driven leaders, and anyone passionate about building meaningful connections through storytelling that truly matters.